This session is designed for Microsoft Partners who themselves or teams have been engaged in improving their online presence, marketing and lead generation. If you are new to online marketing it is advised that you view the first in this 5W25 series “Building Your Online Marketing Engine” given in August 2009. Partners can access the recording of this session through the Partner Learning Center.

Register at: https://training.partner.microsoft.com/learning/app/management/LMS_ActDetails.aspx?UserMode=0&ActivityId=565133

Here’s what we’ll cover in this action packed hour session

Websites that Perform
With a foundation of a professional website you can start optimizing your site.

Content

• Writing for the web and SEO

Analytics

• Google Analytics Goal Tracking
• ClickTale Usability and end-user behaviors

Conversion

• Effective Forms
• Call to Actions

SEO Advanced Strategies

• Autonomy of SERPs. What we need to know about search engine results pages.
• Page architecture for SEO
• The Importance of inbound links
• Understanding Local Search
• Why blogging, PR and other content matter

Newsletters and beyond

• Integrating your newsletter and drip marketing with your website
• Building click through
• Understanding email analytics.

Web-based Lead Generation

• Understanding how paid search such as AdWords works
• Vendor review; Webvisible, Yodel, ReachLocal
• Campaign strategies
• Budgeting

SPEAKER BIO: Derek Brown is Managing Director of Pronto Marketing, a provider of outsourced marketing services to IT consultants and Managed Services Providers around the world.

Prior to starting Pronto Marketing Brown was Marketing Director of Microsoft (Thailand) Limited and is responsible for the full range of business planning and strategy, marketing communications, events and product management for the Thai subsidiary for over three years. While at Microsoft’s US headquarters Brown was Director of Worldwide Product Management for Windows Small Business Server overseeing product planning and marketing strategy on a worldwide basis including primary research as well as global marketing strategies and campaigns. Previously Brown was the Director of Marketing Communications for the Mobile Devices Division at Microsoft Corp. and oversaw all marketing disciplines including advertising, branding, Internet marketing and public relations on a global efforts. Brown also lead nontraditional marketing efforts including evangelizing the Pocket PC to technology enthusiasts and has extensive experience in viral or community-based marketing.

In addition, Brown is frequent lecturer and professor teaching Global Marketing Strategies in the Digital Age for the Mountbatten Institute and American International College MBA program.