Yesterday’s post went into some detail on search Page Rank and the role of good and bad link building. Today I got an email that is a perfect example of useless link building - that someone is paying for and maybe feeling good they get reports from their vendor of all the new links.

People Google is smart to this. If you’re going to invest; invest in quality links, from quality sites, that share a content relevancy with you.

Here’s the email I got…

Hi,

My name is Mark. I recently came across your website http://prontomarketing.com / through search engine and found it is informative for our website’s visitors.
I would like to exchange link with our websites CheapestRoomsLondon.co.uk and CheapRoomsLondon.co.uk.

As you are probably aware, reciprocal linking benefits both of us by raising the search engine rankings and generating more traffic to both of our websites.

If you would like to do the link exchange with us, please place our link on your website with the following details.
Title: CheapestRoomsLondon
Description: Find cheapest rooms to rent in London
Link: http://www.cheapestroomslondon.co.uk/
Title : CheapRoomsLondon
Desc : Find rooms with cheap rent in London.
Url : http://www.cheaproomslondon.co.uk/

Then, please inform me by replying to this email with your details (title and description) or use the following links to post your details. Youe links will be shown once we approve them within a few days.
http://cheapestroomslondon.co.uk/link-to-us
http://www.cheaproomslondon.co.uk/link-to-us

Look forward to hearing from you.

Best regards,
Mark Jain