Owning multiple domains containing keywords relevant to your business can boost your search rankings and help rake in significantly bigger traffic - right?  Wrong. It can actually prove to be much more trouble than it’s worth.

Many businesses mistakenly believe that search rankings will be dramatically improved if their domain name contains one or more of the keywords being searched for. However, experts say that the process that makes this work is actually very complicated.

An article on SEOmoz.org provides some valuable insights into the pitfalls of buying too many keyword-rich domains. For instance, the article says that Google is on the lookout for organizations that take advantage of domain names purely for SEO purposes. Depending on how severe Google’s almighty powers deem your offense to be, you could be meted out with some pretty serious penalties.

In the long run, experts say you’re wasting your time with this practice. There are number of complications that can arise, and the article explains in detail why having keyword-rich domains may sound good, but once implemented things start to turn sour.

To get a clearer view of the pros and cons (and there’s much more of the latter), visit

http://www.seomoz.org/blog/its-a-feeding-frenzy-for-keywordrich-domains.