For the typical managed services provider there is a fairly long sales cycle in their pursuit of new clients. This time lag also applies to many of the marketing tools that are available to computer consultants, whether you’re talking about a sales training program, IT telemarketing service or even an SEO campaign. Because there is no hard data available as to whether these techniques are working until sometime in the future, many techs decide to make course corrections with just a hunch. This leads many to switching marketing ‘horses’ in mid-stream, but is this wise?

If you think about it this way consider your marketing techniques like a grenade. When you pull the pin and throw one then it won’t explode right away but will take a few minutes. If you throw one and decided that you haven’t heard it explode so you’re going to pick it up; then it just might end up exploding in your hands. Instead you should count out the minutes and wait the proper time before deciding that the grenade hasn’t worked.

Here is the connection with the marketing techniques or vehicles you might be trying in your computer services company. If you have decided to utilize an SEO service, like Pronto Marketing, to help promote your IT services marketing then you will have to wait the proper time to make sure that it’s going to deliver the sales leads your looking for. If you don’t wait long

enough and decide that the service is not working then you might be switching horses in midstream. You could end up just going in circles and never get any of the results that you’re looking for.

If you’re a computer business owner that wants to make sure you get an ROI from all the marketing efforts you invest for IT lead generation then make sure you give them enough time to work!

John Black
MSP Telemarketing