How to get the most out of your website content
The Problem:
If there’s one thing I can stress to you in terms of website copy, it’s this: Less is more. Think about it – if a potential customer is looking at your website, he or she is already interested in becoming a client of someone in your industry. These potential customers need your product or service and they’re willing to pay for it. They’ll most likely give their money and their allegiance to the company that makes getting that service or product the simplest.
A study by www.useit.com revealed that people reading websites scanned new pages 79 percent of the time, and read content word-by-word only 16 percent of the time. That means you could be losing almost 80% of potential customers if your website’s copy is too long or wordy.
The Solution:
Think about what sets your business apart from the competition, and highlight those attributes as much as possible. Here’s a great way to start:
- Describe your business in one word:
- Now describe your business in two words:
- In three words:
Make a bullet list of adjectives, concepts and ideas that best describe your company. Even the smallest tidbits of information can be the basis of great website content, so don’t hold back!
If you can quickly convince potential customers that you are the best in your industry – be that because of your attention to personal service, great prices, top-of-the-line products or innovative solutions to their problems – you’re already one step ahead of the competition.
Keepin’ it short and sweet,
Jenny Reese
Pronto Marketing
