As our business has grown, our client base has become a more diverse group – across service and product offerings, business models, geography and more. Plus, many of our clients’ businesses have become more complex due to changing technology, the impact of cloud services and the evolution of the marketplace.

To address these changes we’ve built a new blog engine from the ground up, giving us the ability to scale our content generation in order to deliver more targeted content to client blogs. That means you now have the power to tailor your blog feeds to more precisely match your business and your clients.

There are several key benefits to Pronto’s new blog system:

• Better Aligned to Your Clients & Business – Choose from over 40 different topics to create a blog that really reflects your unique business and client base.
• More Focused Content – We can now provide blog content for narrower categories and specific products. If we get a few requests for the same topic, we’ll start writing on that topic. If the interest is limited, perhaps we’d write quarterly or monthly; but there would be some content available. The more subscribers to a topic, the more articles we’ll create.
• Increased Client Differentiation – With so many topic choices available, there will be a natural randomization of content going to client blogs. That means less chance of similar blog and newsletter content from client to client. Additionally, we will continue to write multiple versions of most blog articles to increase the diversity of content.
• Targeted Extension Site Blog Content – We already offer valuable Extension Sites for products and services such as Office 365, Google Apps and Cloud services. We can now provide targeted blog feeds for these sites that align with your Extension Site’s content and audience.

Have ideas for content within topics or want to request new topics?

We have revamped our discussion forms for content.  Please visit and let your voice be heard! We write up most of the requests we get, and our new blog system will further simplify this process for our writers. Because we won’t always have to think about making wide generalities to ensure content fits clients universally, we’ll be able to focus on providing more specific content.

Make blog article suggestions at: IT Services & MSP Content & Blog Discussion

ACTION REQUIRED

Take advantage of our newest service right now! This is very simple and will only take a moment of your time (you can find screen-shots on the bottom of this email).

1. Login to your WordPress Dashboard by typing /wp-login after your domain.

2. Click Dashboard, then click My Subscriptions.

3. Check the boxes of the topics you want to subscribe to.

That’s all there is to it!

If you have any questions just reply to this email; it will open a support ticket and we’ll help you out.

Thanks,

Derek

For the typical managed services provider there is a fairly long sales cycle in their pursuit of new clients. This time lag also applies to many of the marketing tools that are available to computer consultants, whether you’re talking about a sales training program, IT telemarketing service or even an SEO campaign. Because there is no hard data available as to whether these techniques are working until sometime in the future, many techs decide to make course corrections with just a hunch. This leads many to switching marketing ‘horses’ in mid-stream, but is this wise?

If you think about it this way consider your marketing techniques like a grenade. When you pull the pin and throw one then it won’t explode right away but will take a few minutes. If you throw one and decided that you haven’t heard it explode so you’re going to pick it up; then it just might end up exploding in your hands. Instead you should count out the minutes and wait the proper time before deciding that the grenade hasn’t worked.

Here is the connection with the marketing techniques or vehicles you might be trying in your computer services company. If you have decided to utilize an SEO service, like Pronto Marketing, to help promote your IT services marketing then you will have to wait the proper time to make sure that it’s going to deliver the sales leads your looking for. If you don’t wait long

enough and decide that the service is not working then you might be switching horses in midstream. You could end up just going in circles and never get any of the results that you’re looking for.

If you’re a computer business owner that wants to make sure you get an ROI from all the marketing efforts you invest for IT lead generation then make sure you give them enough time to work!

John Black
MSP Telemarketing

Pronto for Everybody is Launching Today

We are ready to go with Pronto for Everybody we announced last month, our services for non-IT small businesses of all kinds. We’ll be doing lots of updates the next week or so to our website and other supporting marketing and communication so this is just the starting point. You can find information at our Pronto for Everybody landing page.

As I mentioned in our last Pronto Insider for this first phase we’re going to go with a simple referral fee for each client you send to us. I’ve had discussions with some clients about deeper partnerships and will continue to reach out and see if we can build a program.

As a 90 day kick-off we’re going to offer $200 for each referral, paid when the client’s website goes live.  We’ll make the 90 days starting today, ending November 11.

The referral could be an existing client of yours, another IT service provider or any business you send our way. As an extra kick-off bonus if you get to 10 referral sign-ups within the 90 days we’ll make that $300 per referral, retroactive for all 10 referrals, assuming they go live. In other words a free year of your Pronto service!  We do expect this referral structure will change over time based on our experience but this gives us a good starting off point. And gives you a fabulous opportunity to turn your professional network into money!

Next week we will roll-out client facing marketing materials if you want them. If you’d like us to email information on the websites to your newsletter list we can do that. There’s no charge for this and would include a landing page on your site. This could be on your menu, or just a landing page on its own. If you are interested or have questions, just let us know.

Once again, you can begin directing your friends and clients to the Pronto for Everybody page. We’ll be sure to track the referals and get going Pronto!

Updated Billing System

On another topic we’re right in the middle of a migration from our current PayPal & FreshBooks billing system to an integrated subscription platform from a company called Zuora. It’s a very powerful and flexible subscription management platform that is a big step forward in terms of improving your billing and subscription experience with Pronto.

During this time there might be a few bumps in the road. If anything is amiss in your billing, please let us know. But at least you’ll understand that this transition is probably the reason.

As always, thanks!

Thanks for everything and let’s get going on Pronto for Everybody!

Derek