For the typical managed services provider there is a fairly long sales cycle in their pursuit of new clients. This time lag also applies to many of the marketing tools that are available to computer consultants, whether you’re talking about a sales training program, IT telemarketing service or even an SEO campaign. Because there is no hard data available as to whether these techniques are working until sometime in the future, many techs decide to make course corrections with just a hunch. This leads many to switching marketing ‘horses’ in mid-stream, but is this wise?

If you think about it this way consider your marketing techniques like a grenade. When you pull the pin and throw one then it won’t explode right away but will take a few minutes. If you throw one and decided that you haven’t heard it explode so you’re going to pick it up; then it just might end up exploding in your hands. Instead you should count out the minutes and wait the proper time before deciding that the grenade hasn’t worked.

Here is the connection with the marketing techniques or vehicles you might be trying in your computer services company. If you have decided to utilize an SEO service, like Pronto Marketing, to help promote your IT services marketing then you will have to wait the proper time to make sure that it’s going to deliver the sales leads your looking for. If you don’t wait long

enough and decide that the service is not working then you might be switching horses in midstream. You could end up just going in circles and never get any of the results that you’re looking for.

If you’re a computer business owner that wants to make sure you get an ROI from all the marketing efforts you invest for IT lead generation then make sure you give them enough time to work!

John Black
MSP Telemarketing

Pronto for Everybody! – and your opportunity for a year of free service.

A big shout-out to everyone who participated in the Pronto Expanded Client Offering Survey, about 75 of you, for taking the time to provide valuable feedback. 93% of you said you were Probable or Very Probable to refer your existing clients to Pronto, thank you for that vote of confidence! We’ll make sure as we roll this out we work extra hard to continue to earn your trust.

If you didn’t have time to participate in the Pronto Expanded Client Offering Survey yet we’d sure welcome your thoughts.

There are a number of you who are interested in deeper relationships or partnerships; I’ll be following up with each of you in the coming weeks to understand more what you had in mind. For the initial phase we’re going to keep it simple with a straightforward referral fee.

Let’s Get Going – Our Ramp up for August 1 Launch.

We are going to officially launch “Pronto Everywhere” on August 1st. The team has been hard at work getting things ready; new sign-up forms, editorial process and other elements to make this launch super successful. The past six months we’ve made huge investments in our infrastructure, business systems and people to be ready for this.

As part of the preparations we are excited to announce that August 1 Jenny Reese, our lead freelance copywriter the past two years will relocate to Bangkok to work full time in our offices. She will be leading an expanded on-site editorial team to enable us to ramp-up for these new clients.

Also building up the team in July Jerome Le Louer joined us as Director of Operations and CFO. Jerome moved from France to Thailand about seven years ago. He speaks and reads Thai fluently, trains with the Thai national judo team along with being a highly experienced CFO. Amazing business leader and person! Also happy to share the news that Eric Hanau joined the Account Management team, moving over from his online merchandising position with Petco.com in San Diego. More to come!

We’ve built a world-class team, we can scale the business and are ready for this next phase in our growth.

Here is it – Pricing & Offer Details.

We’ll offer the same amazing full-service, turnkey, pay-as-you-go solution as you have today with the exception of blog posts and newsletters which will not be included. Our launch price will be $299 setup and $199 per month. Introducing the setup fee makes it possible for us to spend time up-front to understand the client’s business, develop the website architecture and write effective web copy. Newsletter will be a $50 option, without the blog content. If we decide to focus on a vertical such as IT service then we’ll have the same structure; website, SEO, blog and newsletter for $249. This is our keep it super-simple approach. Full details will be on the website August 1.

We won’t have vertical specific applications so we won’t be right for every small business. We won’t have features such as reservation systems for hotels, ecommerce or shopping carts or other very vertical specific requirements. If you’re not sure, send the referral our way and we’ll quickly review their requirements to determine if it’s something we could support or not.

Referral Fees – Earn a free year of Pronto service!!!

Here comes the good part! As a 90 day kick-off we’re going to offer $200 for each referral, paid when the client’s website goes live.

This could be an existing client of yours, another IT service provider or any business you send our way. As an extra kick-off bonus if you get to 10 referral sign-ups within the 90 days we’ll make that $300 per site for all 10 referrals, assuming they go live. In other words a free year of your Pronto service!  We do expect this referral structure will change over time based on our experience but this gives us a good starting off point. And gives you a fabulous opportunity to turn your professional network into money!

Let me know how we can help.

Help me, help you. As we build this program if there is anything we can do to help you tell the story and get the referrals we’re all ears. If you have any questions, be sure to let me know.

As always thanks for your support!
Derek