As our business has grown, our client base has become a more diverse group – across service and product offerings, business models, geography and more. Plus, many of our clients’ businesses have become more complex due to changing technology, the impact of cloud services and the evolution of the marketplace.

To address these changes we’ve built a new blog engine from the ground up, giving us the ability to scale our content generation in order to deliver more targeted content to client blogs. That means you now have the power to tailor your blog feeds to more precisely match your business and your clients.

There are several key benefits to Pronto’s new blog system:

• Better Aligned to Your Clients & Business – Choose from over 40 different topics to create a blog that really reflects your unique business and client base.
• More Focused Content – We can now provide blog content for narrower categories and specific products. If we get a few requests for the same topic, we’ll start writing on that topic. If the interest is limited, perhaps we’d write quarterly or monthly; but there would be some content available. The more subscribers to a topic, the more articles we’ll create.
• Increased Client Differentiation – With so many topic choices available, there will be a natural randomization of content going to client blogs. That means less chance of similar blog and newsletter content from client to client. Additionally, we will continue to write multiple versions of most blog articles to increase the diversity of content.
• Targeted Extension Site Blog Content – We already offer valuable Extension Sites for products and services such as Office 365, Google Apps and Cloud services. We can now provide targeted blog feeds for these sites that align with your Extension Site’s content and audience.

Have ideas for content within topics or want to request new topics?

We have revamped our discussion forms for content.  Please visit and let your voice be heard! We write up most of the requests we get, and our new blog system will further simplify this process for our writers. Because we won’t always have to think about making wide generalities to ensure content fits clients universally, we’ll be able to focus on providing more specific content.

Make blog article suggestions at: IT Services & MSP Content & Blog Discussion

ACTION REQUIRED

Take advantage of our newest service right now! This is very simple and will only take a moment of your time (you can find screen-shots on the bottom of this email).

1. Login to your WordPress Dashboard by typing /wp-login after your domain.

2. Click Dashboard, then click My Subscriptions.

3. Check the boxes of the topics you want to subscribe to.

That’s all there is to it!

If you have any questions just reply to this email; it will open a support ticket and we’ll help you out.

Thanks,

Derek

Here are some quick answers to frequent questions we’ve received.

Q: Are you ready to sign up new non-IT or MSP clients?
A: Yes! We are already doing this today.

Q: I have a client I to refer – what do I do?
A: Send them to this page to sign up.

Q: Can someone call my client?
A: Yes. Our US-based Account Manager Libby can give them a call. They can reach Libby at (800) 270-3440 or libby@prontomarketing.com.

Q: If I refer one of my MSP peers – does that also earn a referral?
A: Yes.

Q: Where do I send people to for more information?
A: Right here.

Q: Can you give me sales collateral or make a landing page on my website?
A: Yes. We’ll have this ready soon – stay tuned!

Q: How is the referral fee paid?
A: Credit to your account for any Pronto service or payment sent direct to you. Your choice!

Q: How does Pronto know the referral came from me?
A: In the signup form there is a required field for this information. In addition, just lets us know and we’ll track this.

Q: Will this change your focus on MSPs and IT service providers?
A: No
If you have any questions please reply to this mail and we’ll respond quickly.

Thanks,
Derek

Pronto for Everybody! – and your opportunity for a year of free service.

A big shout-out to everyone who participated in the Pronto Expanded Client Offering Survey, about 75 of you, for taking the time to provide valuable feedback. 93% of you said you were Probable or Very Probable to refer your existing clients to Pronto, thank you for that vote of confidence! We’ll make sure as we roll this out we work extra hard to continue to earn your trust.

If you didn’t have time to participate in the Pronto Expanded Client Offering Survey yet we’d sure welcome your thoughts.

There are a number of you who are interested in deeper relationships or partnerships; I’ll be following up with each of you in the coming weeks to understand more what you had in mind. For the initial phase we’re going to keep it simple with a straightforward referral fee.

Let’s Get Going – Our Ramp up for August 1 Launch.

We are going to officially launch “Pronto Everywhere” on August 1st. The team has been hard at work getting things ready; new sign-up forms, editorial process and other elements to make this launch super successful. The past six months we’ve made huge investments in our infrastructure, business systems and people to be ready for this.

As part of the preparations we are excited to announce that August 1 Jenny Reese, our lead freelance copywriter the past two years will relocate to Bangkok to work full time in our offices. She will be leading an expanded on-site editorial team to enable us to ramp-up for these new clients.

Also building up the team in July Jerome Le Louer joined us as Director of Operations and CFO. Jerome moved from France to Thailand about seven years ago. He speaks and reads Thai fluently, trains with the Thai national judo team along with being a highly experienced CFO. Amazing business leader and person! Also happy to share the news that Eric Hanau joined the Account Management team, moving over from his online merchandising position with Petco.com in San Diego. More to come!

We’ve built a world-class team, we can scale the business and are ready for this next phase in our growth.

Here is it – Pricing & Offer Details.

We’ll offer the same amazing full-service, turnkey, pay-as-you-go solution as you have today with the exception of blog posts and newsletters which will not be included. Our launch price will be $299 setup and $199 per month. Introducing the setup fee makes it possible for us to spend time up-front to understand the client’s business, develop the website architecture and write effective web copy. Newsletter will be a $50 option, without the blog content. If we decide to focus on a vertical such as IT service then we’ll have the same structure; website, SEO, blog and newsletter for $249. This is our keep it super-simple approach. Full details will be on the website August 1.

We won’t have vertical specific applications so we won’t be right for every small business. We won’t have features such as reservation systems for hotels, ecommerce or shopping carts or other very vertical specific requirements. If you’re not sure, send the referral our way and we’ll quickly review their requirements to determine if it’s something we could support or not.

Referral Fees – Earn a free year of Pronto service!!!

Here comes the good part! As a 90 day kick-off we’re going to offer $200 for each referral, paid when the client’s website goes live.

This could be an existing client of yours, another IT service provider or any business you send our way. As an extra kick-off bonus if you get to 10 referral sign-ups within the 90 days we’ll make that $300 per site for all 10 referrals, assuming they go live. In other words a free year of your Pronto service!  We do expect this referral structure will change over time based on our experience but this gives us a good starting off point. And gives you a fabulous opportunity to turn your professional network into money!

Let me know how we can help.

Help me, help you. As we build this program if there is anything we can do to help you tell the story and get the referrals we’re all ears. If you have any questions, be sure to let me know.

As always thanks for your support!
Derek