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The social media bullet train…watch your speed!

bullet train

The endless articles of social media being used as a marketing platform for small businesses is lining the pockets of digital marketers and technology gurus. I too tweet in the morning, Google in the day and poke and share at night. Sharing videos or song lyrics with accompanied emoticons expressing our feelings has become ingrained in our daily lives. And while social media can be effective for some small businesses in certain situations, it probably won’t be your primary source of new...

Interview with social media expert and entrepreneur Gary Vaynerchuk

gary vaynerchuk interview

Gary Vaynerchuk has been an entrepreneur his entire life. He started his first business at the age of 12 selling baseball cards at a local mall. Later, Gary took over the family business and grew it from a $3 million liquor store to a $45 million wine empire. He did this by recognizing the value of eCommerce and building a powerful online presence through channels like social media and Wine Library TV. However, Gary’s passion doesn’t just revolve around wine. A few years ago, he...

EdgeRank no more – Facebook’s News Feed algorithm 101

facebook edgerank

Have you ever noticed that posts of many of your Facebook friends appear constantly in your News Feed, while the posts of other pals rarely pop up? Well, you don’t have to be a digital marketing expert to understand that generally you only get to see what’s new with people who you are in contact more frequently, or news that’s trending among your friends. And the same happens with you – not all of your friends will get to see everything you post. But you may have...

6 social media don’ts all companies should be aware of

6 social media dont's

Social media use has accelerated to become one of the main drivers of company brands and reputations. It’s not hard to see why various online platforms have become a sales and marketing mainstay. Sites like Facebook, with 1.11 billion users, and Twitter, with 550 million users, have made the world that much smaller and created a community of sharing that can fast track brand exposure like never before. Businesses have an exciting, accessible and flexible platform to interact with...

How Followerwonk can supercharge your Twitter strategy

fast car

Are you an avid Twitter user? Are you planning a new campaign and plan to use Twitter to promote your campaign? If you answered yes to either of these questions, you’ll find the following article pretty useful, especially if you want to know more about people who follow you on Twitter. Moz recently acquired Followerwonk which is a web application used to analyze data from Twitter and has provided a lot of features available to Moz Pro account holders; however, we’ll be focusing on...