The social media bullet train…watch your speed!

April 29th, 2014
The social media bullet train…watch your speed!

The endless articles of social media being used as a marketing platform for small businesses is lining the pockets of digital marketers and technology gurus.

I too tweet in the morning, Google in the day and poke and share at night.

EdgeRank no more – Facebook’s News Feed algorithm 101

August 30th, 2013
EdgeRank no more – Facebook’s News Feed algorithm 101

Have you ever noticed that posts of many of your Facebook friends appear constantly in your News Feed, while the posts of other pals rarely pop up? Well, you don't have to be a digital marketing expert to understand that generally you only get to see what's new with people who you are in contact more frequently, or news that's trending among your friends.

6 social media don’ts all companies should be aware of

July 25th, 2013
6 social media don’ts all companies should be aware of

Social media use has accelerated to become one of the main drivers of company brands and reputations. It's not hard to see why various online platforms have become a sales and marketing mainstay. Sites like Facebook, with 1.11 billion users, and Twitter, with 550 million users, have made the world that much smaller and created a community of sharing that can fast track brand exposure like never before.

How Followerwonk can supercharge your Twitter strategy

July 9th, 2013
How Followerwonk can supercharge your Twitter strategy

Are you an avid Twitter user? Are you planning a new campaign and plan to use Twitter to promote your campaign? If you answered yes to either of these questions, you'll find the following article pretty useful, especially if you want to know more about people who follow you on Twitter.

Facebook Graph Search for small businesses – Part 2

July 5th, 2013
Facebook Graph Search for small businesses – Part 2

Last month we took a look at Graph Search - one of the biggest changes made to Facebook since its launch in 2004. Graph Search is all about making Facebook more social and providing users with a more personalized and accurate search results. What this feature has done is essentially change the way we search on the platform.

Facebook Graph Search for small businesses – Part 1

May 16th, 2013
Facebook Graph Search for small businesses – Part 1

Social media has become one of the most valuable marketing tools at a small business's disposal. It's hard to imagine running an efficient marketing plan without using at least one of these highly visible platforms, and for most businesses, this means Facebook.