Most companies have a social media plan that includes Facebook, and if they don’t, they are missing out on a huge marketing opportunity. For those that have already signed up, time spent setting up their profiles and establishing links with their community has yielded a stronger Internet presence. But with the introduction of a new version of Facebook, companies will now be afforded the coveted Timeline layout - with Facebook setting the official transfer date as March 30, 2012.
Although you still have a couple of weeks left, the deadline is quickly approaching. Here are some tips you can use to get your business's Facebook page ready:
Review Your Current Social Media Plan
The changes to Facebook are mainly in appearance. Facebook’s modus operandi, a social networking tool, hasn’t changed. Now would be a good time to look at your overall social media plan, review how well you are represented on the Web, and see how your plan is progressing.
Get Your Cover Page Image Prepared
Timeline for business accounts, like personal accounts, will have a cover image on your landing page. Here is your chance to get really creative and show who you are. Be warned though, there are a number of new restrictions on the image you can use:
- It must be more than 399 pixels long and 315 pixels high
- It can not contain: Price information; Contact information (information found on the About page); suggestions to Share and Like; calls to action and false or misleading information
- The image cannot infringe on Copyright or intellectual property rules/laws
As the layout has changed, it is a good idea to be sure that your profile image and your cover image will mesh together. The profile image will still be on the left hand side of your profile, and will overlap the cover page image. So, ensure your images don’t clash.
Add Important Dates
With Timeline, you can add important dates your business has celebrated. Go through your company’s history and select important dates and milestones you would like to share with the world. You will be able to add these dates to your profile, even if they happened before your company joined Facebook, or even before Facebook was introduced.
Get Page Admins Familiar with the Layout
There are a few weeks before the switch happens, so there is time for admins and owners of the page to get used to the new layout and its new features. The biggest change is that admins can make changes through a collapsing admin panel, eliminating the need to move to another page to make changes. Through this panel admins will also be able to view activity, and respond to messages.
Don’t Freak Out
Pronto has you covered. Our newly improved 1+1=3 Social Media Program will cover your switch to Timeline and a whole lot more! Through the 1+1=3 Social Media Program, we build and maintain your social presence on Facebook, Twitter, LinkedIn and Google+. Learn more about the program and sign up now!
Please note, in order for us to design and customize your new Facebook Timeline before the March 30th deadline, you must sign up for the program by March 23rd.