If You’re Wondering About MSP Marketing for Your Business, You Should Ask a Butcher

 If you have ever seen the movie Tommy Boy, you’ve heard him struggle with a sales line: “You can get a good look at a T-bone by sticking your head up a bull’s ____, but you’d rather take the butcher's word for it.” I was deep in thought about this colorful quote the other day following an afternoon of first-time calls with potential clients about MSP Marketing.

Why You Should Use Transparency As a Sales Strategy

After talking to probably 4,000 companies over the years, my biggest takeaway is that people are generally inclined not to try new things for their Sales Strategy. If ever they do, there’s usually a lack of commitment from the onset. And even if the data shows otherwise, many businesses simply refuse to discard ineffective, expensive, and outdated marketing and sales tactics.

IT Sales Advice for Non-Salespeople

“But I’m an IT Guy, Not a Sales Guy….”

Have you ever been through a bunch of sales presentations and then talked to the one person who got it? No sales BS, just straight facts that are relevant to your situation.

To succeed, you need to be that company.