If you have ever seen the movie Tommy Boy, you’ve heard him struggle with a sales line: “You can get a good look at a T-bone by sticking your head up a bull’s ____, but you’d rather take the butcher's word for it.” I was deep in thought about this colorful quote the other day following an afternoon of first-time calls with potential clients about MSP Marketing.
After talking to probably 4,000 companies over the years, my biggest takeaway is that people are generally inclined not to try new things for their Sales Strategy. If ever they do, there’s usually a lack of commitment from the onset. And even if the data shows otherwise, many businesses simply refuse to discard ineffective, expensive, and outdated marketing and sales tactics.
When companies want more leads and more sales, what do they do? They do more. Often it’s more of what succeeded before, without people truly understanding what worked and what didn’t. So they do more of the same marketing and sales. They launch more of the same services and more of the same products.
“But I’m an IT Guy, Not a Sales Guy….”
Have you ever been through a bunch of sales presentations and then talked to the one person who got it? No sales BS, just straight facts that are relevant to your situation.
To succeed, you need to be that company.
I woke up this morning in Montana and it's kind of been a couple days of deep thought for me. For some perspective on what just happened I have to give you a little background.
I spent the last two days getting my mind packed at Wooconference 2017 in Seattle.
The adventure/outdoor industry is facing new challenges in the way they find and attract new customers. As customer behavior changes, tradeshows and marketing shows are drying up, and everyone is figuring out where and how to engage the next customer.