I moved my wife's business website from Squarespace to Pronto Marketing after a year of being on their popular self-starter web platform. Her name is Drew; she owns Chartered Wellness, a holistic nutrition consultancy. My name is Aron; I am her unpaid digital marketing intern by night, and by day, I am the Director of Growth Marketing at Pronto.
Do-it-yourself website builders sure look like a good deal. The price is a fraction of what you’d pay a developer or agency. The features are seemingly comparable to most of those big website development packages. The examples you see certainly look professional.
Your website is an extension of your brand. It represents your first touchpoint with a significant percentage of your visitors, and if it’s not up to modern design standards, it can actually hurt your company. Fifty-seven percent of internet users say they won’t recommend a company if the website is poorly designed or doesn’t run on a mobile device.
Your web presence is more important than ever before. A whopping 88% of purchasers and decision-makers research companies online before making a purchase. We live in an age of increasing sophistication that enables business owners, decision-makers, and consumers alike to carefully vet a company before they even pick up the phone.
Google has one of the world’s largest advertising platforms, allowing you to reach billions of people with the click of a mouse. Most importantly, it offers extremely narrow targeting options that ensure you can engage with prospects who are most likely to contact your business locally.
This month, we’ve got a collection of websites that demonstrate that you can convey a lot of important information and engage visitors without cluttering up the page or sacrificing your business’s unique personality.
There's a construction and maintenance contracting firm from the Baltimore and D.C. area, and three wildly different IT services companies.
This month, we have four websites that aptly convey each business’s unique personality. They show how an excellent site can be a powerful force for establishing and promoting a brand.
This showcase includes brand-building websites for a high-performance gym in Bangkok, a cutting-edge cybersecurity software developer based in Orlando, a trailblazing IT services company in Cape Town, and a capable, helpful Managed Service Provider (MSP) located just outside Toronto.
Here we have three great examples of strategic design promoting the unique goals of each website. Everything from the aesthetic to the layout to the copy is aligned from the beginning to achieve our clients’ goals.
This showcase includes an authoritative design for an IT services company in Orange County, a lucid design for a mortgage services company just outside of Little Rock, and an inviting design for a woman-centric healthcare group in San Diego.
We’ve all gotten those “slam dunk” leads: They’re well informed, they trust you, and they close quickly without too much fuss. You say to yourself,
“Can’t all my leads be this good?”
Okay, realistically not. But you can get more of them.
If we tell you that getting your SSL, TLS, and HTTPS set up properly will affect your Google ranking and company reputation, would you make the effort to learn about it?
Oftentimes, you see a bunch of abbreviations online and have no idea what they stand for.
Email is one of the most effective marketing tactics at your disposal. In terms of ROI, it outpaces almost any other tactic, generating $38 for every $1 spent. It’s no surprise then that the content marketing institute reported that 93% of B2B marketers use email to distribute content and engage with prospects and customers.
AdWords is a great source of new leads for small businesses, but it can also be a complicated system that takes a great deal of effort to build success with.
Google makes it incredibly easy to get started with AdWords — just enter your credit card info, pick some keywords, insert them into an ad, and you’re off! However, no successful campaign was ever created in just a few minutes.