Customer service is everywhere. You can experience it with a bank teller, in a restaurant bathroom, at a gas station, from your gardener, and even your family and friends. It’s the way people or organizations treat you and how it makes you feel.
The most effective businesses are constantly evolving to meet the needs of their customers. Just as fashion changes so do your customers’ habits, not to mention technology. No longer happy to see static pages of content on a website, customers want more variety; they want bigger and better sites; they want something that is new and different; and most of all, they want truly engaging online experiences.
We've had Google Panda and Google Penguin and now it’s time to meet Google Hummingbird; which is the largest overhaul of Google’s search algorithm in a long, long time. If you haven’t heard of Hummingbird, you're not alone - it was not so much launched as quietly ushered in under the radar.
It is becoming an office routine: we get to work, flip on our computers and immediately check our Facebook page or email. There'll be work messages, (which are ignored of course), and probably several dozen emails or messages labelled "Watch this! LOL", "Hilarious", "Insane Vid!" And with a click we're treated to viral videos and websites that have peaked in the last few days.
Here at Pronto, we work with small businesses around the world, and since we’re a small business ourselves, I realized some of the challenges we've faced and the insights gained from overcoming these challenges might be helpful to share with you, our clients.
If you've watched much television over the last couple of years, then, like many people you may have become hooked by the hard drinking, womanizing antics of the ad men in Mad Men. The world of big brand advertising exudes a certain enticing glamour.
Thanks to the Internet, we're world citizens. In these globalized times, it isn't unusual to find yourself chatting with chums in Chicago while playing poker with Polish plumbers and selling stock to Pakistani businessmen before ordering books from Amazon and heading to bed.
At a glance: EB Color Consultants
EB Color Consultants specializes in providing architectural color consulting services to homeowners and businesses in the greater Seattle region. By working with Pronto, they successfully realized the value of Internet Presence through a cost-effective, pleasurable process.
When it comes to analyzing your website statistics, there are few programs that can touch Google Analytics (GA). With its ability to review website performance and online campaigns by tracking goals such as sales, pageviews, lead generation and downloads, it is surely one of the most useful tools for marketers.
Of course, you are no dummy. You're a successful business person running a thriving company and getting some impressive figures. So why aren't you making the most of your email?
Well perhaps like many of us, you have negative feelings about email marketing campaigns.
In our experience we’ve found that great customer service is a battle of inches. There isn’t a single magic switch you can flip where you’re suddenly delighting your customers to their heart’s content. We spend a lot of time thinking, learning and experimenting with this, always trying to improve.
Something wonderful has happened at Pronto Marketing, something that could only happen with the hard work of our team and the cooperation of our clients. Pronto Marketing’s Support Ticket customer satisfaction rating has reached 99% Good.
When any ticket is Solved, the requester of that ticket gets an email offering to rate the ticket Good or Bad.