The MSP industry is unique when it comes to marketing for several reasons, the most important of which is the value of an individual client. You aren’t selling widgets for $5 apiece. You’re selling long term solutions that cost $5,000/month or more.
Search engine optimization is incredibly important. That first page of Google results is the ultimate billboard for your services but getting on it and staying there is an inherently complicated process that has become significantly messier in recent years.
What do you do that’s different from your competitors? It’s a simple question, but you’d be surprised how many MSPs don’t have a good answer for it.
Last month we discussed the 13 must-have elements of every MSP website. These are the building blocks of a successful digital marketing effort; without them, your site won’t attract or convert traffic the way you want it to.