Blog writing services to fuel your marketing

You heard that right. The popular phrase has been heralded for decades, but it needs an update for 2022: quality, fresh content is king.

Why do we need to incorporate the words “fresh” and “quality” into the phrase? Two reasons:

• The internet is flooded with mediocre blogs covering the exact same topic. Write a hundred posts, but if that content simply rehashes other articles, your blog will go nowhere.
• A few quality posts a year leaves visitors (and Google) wondering if you’re alive. There’s more to it than this (see below), but yea, inconsistent blogging is a recipe for wasted time and a losing blog.
  
  

Blogs that succeed create both quality and fresh (or consistent) content. If you do those two things and follow the advice later in this post, blogging will improve your organic traffic. And you’ll do it at a price any SMB can afford — spending far less money than you ever would with Google Ads. Why is this?

Well, we don’t expect you to drink the Kool-Aid and simply take our word for it. Instead, to get to the bottom of this question, we need to examine how search engines work.

Bear these three points in mind:

1. Search engines are smitten by fresh content

In other words, they love it. The reason has to do with Google customer preferences (more on this later) and the fact that search engine “crawl spiders” are constantly scouring the web in search of fresh content. Think of it like this:

A shoe store always wants the newest pair of Nikes on shelves, so employees keep tabs on the market to ensure they’re in stock. Search engines do the same. They want the freshest, most valuable content at the very top of the search results. Why? A valuable new product, or blog, captures interest and customers. And that’s exactly what search engines (and shoe retailers) want.

What’s more, fresh content also tells search engines your site is healthy and active. An outdated website that blogs a few times a year is as valuable to Google as a pair of New Balance M998s. Yes, that’s a sneaker from the ’90s; and not exactly a hot seller today.

2. New articles foster loyalty

Let’s keep with this shoe metaphor for the rest of this section. Say your buying team gets a bit lazy. Instead of stocking the latest Jordans, the New Balance M998s and L.A. Lights are piling up. New shoes aren’t coming in, and your shop now looks more like a rummage sale than a retailer.

How do you think your customers feel? Would they want to come back? Probably not. New products create repeat visitors interested in your latest offerings. They also show you’re current with trends and perhaps even cutting-edge (if you provide hot-ticket shoes not found anywhere else). By offering fresh, quality products, customers become loyal, repeat visits happen, and you may even become an authority if you “wow” them consistently enough. The same goes with blogging.

Your website is essentially like a shop in the mall of Google. The more fresh, quality content you produce, the more likely you’ll gain repeat visitors who hang out at your website. Google likes this, and in time you’ll see a boost in ranking because of it.

3. More blogs provide more entry points into your website

What if your store starts selling a new brand of shoes? Or hats or apparel? Now I’m not talking about off-brand products like Rolling Stones t-shirts; but more like shoe brands and clothes that compliment your current merchandise, like Reebok shirts or perhaps Raf Simons sneakers. Doing this attracts a new customer base. Blogging works the same way.

A blog that revolves around a niche keyword — whether related to a new product or a core service — creates a doorway into your website. The more blogs you write addressing customers’ specific questions, concerns, or problems, the more ways a searcher can find you online.

Why is Google king of search? Well, remember how I mentioned “Google customer preferences” in the last section? This has a lot to do with it.

You may not have realized, but everyone who uses Google is one of their customers — even if you just use their search engine to browse the web for free.

Google succeeds because they put searchers first. They want the easiest, most effective search possible, constantly tweaking their algorithm hundreds of times each year to do just this. The result is they’re the world’s most popular search engine and advertisers pay them a premium. What does this have to do with Google’s code for high-ranking content?

Google’s secret formula for ranking content is directly related to their customer: the searcher. When you please the searcher with an outstanding blog, you please Google because the tech giant wants satisfied customers (searchers). Google then rewards you with a higher rank. Now the real question: How do you make searchers happy?

Give your customer what they want: answer their questions. That is why they’re searching on Google after all, right? Most early-stage buying processes begin with questions. So when you answer them, you’ve got a good chance to pop to the top of search.

So how can you create articles that answer questions? It all starts with the headline.

Below we’ll show you how to write headlines that answer questions, using some of ours and our clients’ most popular blogs as examples.

Now the question is, how can you research blog topics, outline the articles, write the content, publish it, and optimize it while also running the day-to-day operations of your business? We understand the challenge, and honestly, your time should be spent running your business, not getting bogged down in trying to manage your content publishing schedule.

Here are 5 reasons why outsourcing your blog writing needs to a digital marketing agency is the best option for moving your business forward.

1. Tap into a pool of talents with a growing and diverse skill set
   
   Not all writers are skilled in writing blogs, especially for business. That’s why digital agencies take pains to hire professional blog writers. So you can be sure that when you outsource your writing services to such agencies, you’re tapping into a pool of expert writers with diverse skill sets to write for any business or industry.
   
   
2. Outsourced blog writing services are cheaper than an in-house writer
   
   Hiring employees isn’t cheap. In some industries, the largest company expenditure is payroll. Instead of hiring an in-house writer or two that will increase your labor costs, why not outsource your blog writing? You’re assured of excellent writing quality while spared of the hassles of getting in-house writers, and it will be cheaper in the long run.
   
   
3. Increase efficiency by focusing on the main activities of your business
   
   Running a business is a never ending stream of things to do, and worrying about your blog content is something you don’t want to add to that list. With outsourcing, you leave content generation to blog writers who have the time and expertise to come up with relevant topics and articles that will help your business. So you can focus more on overseeing your business.
   
   
4. Cross-pollination of ideas
   
   Digital marketing agencies work with many clients from different sectors, so their writers are exposed to various ideas and learnings, especially from those outside your industry. The more varied the ideas, the broader their knowledge, and the more the writers can come up with not only newer and better topics for your blogs but also even fresh ideas for your business.
   
   
5. Achieve consistently better results
   
   As more and more agencies offer content writing services, the more they compete with one another for clients. That’s why these agencies need to provide unique advantages or added benefits to attract more clients and not lose out to their competitors. They are incentivized to provide fresh quality blog articles and content that are search engine optimized. So you’re assured of getting original blog articles that help drive results.

1. They offer transparent pricing
   
   You want to get your money’s worth when you pay for something. That’s why you’ll want a blog writing service company that’s upfront with its costs. There are no hidden costs to surprise you. And if they are willing to put everything down in a legal agreement, that shows the company’s credibility.
   

    

2. They employ native English speakers
   

   Collins Dictionary defines native English speakers as “someone who speaks that language as their first language rather than having learned it as a foreign language,” while Cambridge Dictionary defines it as “someone who has spoken a particular language since they were a baby.” So native English speakers can be found not just in countries like the US or UK where English is their first language, but also in countries where the use of the English language is widespread. Great blog writing service companies are transparent in the vetting of their writers. They make sure that the writers are not just fluent and updated in their use of the English language, but are also adept at writing for specific subjects.

3. They have a proven track record of writing traffic-generating blogs
   

   As stated earlier, blogs are there to generate traffic to your website. That’s why you need a blog writing service company that knows the A-to-Zs of search engine optimization (SEO) and has the track record to prove it. When choosing a company to outsource your blog writing, ask them for case studies that show how blogs helped increase their clients’ online traffic.

Whose blog is this: A client of Pronto
Traffic: 439 organic visitors in 6 months

Let’s start off with an easy one. The above article is from a client of ours that launched their blog in February 2018. And as you can see from the traffic stat above, this individual blog has done pretty well.

Why is it so effective?

It answered a question on readers’ minds. And the title shows you don’t necessarily need to get fancy with your headlines — you can simply write the literal question your reader may be wondering. In this case, “What’s the life expectancy of a typical office PC?”

How can you use this formula in your headline?
Make your headline your clients’ literal question.

Whose blog is this: A client of Pronto
Traffic: 558 organic visitors in 6 months

Above is another blog we wrote for one of our clients. From the stat above, you can see it gets slightly more traffic than the first example in this section.

As for the question this blog answers, what do you think it is?

It shouldn’t be too difficult to guess. I imagine the question would be something like this: “How can I protect my computer from hardware failure?”

How can you use this formula in your headline?

Use a list post to answer one question in multiple ways. For example, the headline above provides four answers to the question, “How can I protect my computer from hardware failure?”

Whose blog is this: Pronto’s
Traffic: 2,089 organic visitors in 6 months

You probably noticed that the blog above reels in a substantially higher amount of traffic than the previous two. I’ll explain why shortly, but first, let’s examine the headline.

What question is being asked?

Just add a question/interrogative word to the beginning and punctuate the end with a question mark, and you’ll get something like this: “How can I increase my sales with social media?”

How can you use this headline formula?
When you answer a question, you solve a problem; or in other words, you offer a benefit. So ask yourself, “What benefit is my article offering the reader?”

Whatever your answer is, put that benefit in your headline and elaborate on it in your blog. As you can see, the headline “Increase sales with social media” answers a question and offers a clear benefit to the reader.

Why does this last blog get the most traffic?
The main reason is the sheer amount of blogs we’ve written. Since 2011, Pronto has published 450+ articles, whereas the two client blogs have been in existence for a year and posted less than 50 articles each. In the world of blogging, numbers matter. And remember what I mentioned earlier about website entry points?

Every blog is a potential doorway into your website. And the more blogs you have, the more opportunities you have to be found online. If the two clients above stick with our Custom Blogging program or continue blogging on their own, in the coming years, they’ll likely see the same kind of traffic numbers as our social media blog.

Also, bear in mind that when multiple blogs on your website start attracting regular visitors (like the examples above), then your traffic really begins to snowball as your cumulative website visitors and ranking increase exponentially.