[Video] SEO Link Building: What are Backlinks?

Backlinks (known as inbound/external links from relevant websites) are significant for your site’s keyword rankings. Websites with more backlinks rank higher on the search engine results page. Check out the video below for a deep-dive look at what are backlinks, anchor text, why you need them, and things to consider when growing external links to […]

How to get detailed information on every caller that your website converts

Have you ever wondered where your phone leads are coming from? Good news! With our Call Tracker service you can not only track how many calls originate on your website, but also how those people discovered your site. Today, I want to cover some of the features of Pronto Call Tracker and talk about how […]

Building a Customer Journey Map of Interactions with Your Company

To truly understand your customer’s experience interacting with your business, you need to take a step back. Increasingly, small companies are turning to maps of customer interactions, known as customer journey maps. It’s vital to fully understand why someone decides to buy…or not to buy. Why does someone return as a customer…or move on to […]

Why You Should Use Transparency As a Sales Strategy

After talking to probably 4,000 companies over the years, my biggest takeaway is that people are generally inclined not to try new things for their Sales Strategy. If ever they do, there’s usually a lack of commitment from the onset. And even if the data shows otherwise, many businesses simply refuse to discard ineffective, expensive, […]

3 Questions to Ask to Break Out of a Narrow Sales Mindset

When companies want more leads and more sales, what do they do? They do more. Often it’s more of what succeeded before, without people truly understanding what worked and what didn’t. So they do more of the same marketing and sales. They launch more of the same services and more of the same products. They […]

What is the Best SEO Technique (And How to Take Advantage of It)

You’ve hit a wall. You’ve tried Google Ads, your website is optimized for SEO, and you’ve posted articles on your site. And while these techniques brought in a lucrative traffic boost the last few months, now your results have plateaued. You’re starting to feel defeated. You stare blankly at your computer monitor, lost for answers, […]

How to Setup Effective Google Remarketing Ads

Google Ads, formerly known as AdWords, is one of the largest and most effective advertising networks available, providing access to billions of searches every year around the globe. Among the several types of ad campaigns, you can run on Google’s platform, is a Display campaign with a custom audience that retargets select visitors to your […]

Paid vs. Organic Search – The Winning Strategy

Ever wondered why certain websites appear at the top of the page when you search phrases such as “buy shoes,” “best dishwasher,” or “smartphone reviews” online? Appearing at the top of those coveted search engine results pages (SERPs) is far more than a game of chance. Do you know how to affect where your business […]

Slick IT Websites to Check Out

This month in the Pronto showcase we have three IT Websites. While these companies are similar, their target audiences are not, so we took a unique approach to each site’s design.  First is a business-focused IT services company from right in the heart of Los Angeles. Then we have a friendly neighborhood IT services provider […]