Integrate your AdWords keyword data with Pronto Insights

If you’re running an AdWords campaign, we can now integrate your AdWords keyword data with all the other lead data we’re tracking in Pronto Insights. This data is crucial since knowing which keywords are driving the most conversions will help you determine how to optimize your campaigns for even greater success. We’ve done this by integrating with Google’s ValueTrack URL parameters which allow data on a specific visitors to be passed to our platform.

How to access this information

This keyword data won’t start appearing automatically. In order to start gathering the information, you’ll need to make some small adjustments to the landing pages in your AdWords campaigns. Simply add “?keyword={keyword}” to all your landing pages in all your ads and our platform will be able to start pulling in keyword data. So your landing page URLs should end up looking something like this:

https://www.example.com/services/?keyword={keyword}

It’s worth noting that {keyword} is not a variable that you need to manually replace. Just add exactly “?keyword={keyword}” to the end of your landing page URLs and the data will start flowing. If you’re not sure how to edit your landing pages in AdWords, you can find instructions on how to do that here. Or, if you’re already enrolled in our AdWords Management service, you have nothing to worry about – we’ve already do this for you! As always, if you have any questions, don’t hesitate to ask!