Here we have three great examples of strategic design promoting the unique goals of each website. Everything from the aesthetic to the layout to the copy is aligned from the beginning to achieve our clients’ goals.
This showcase includes an authoritative design for an IT services company in Orange County, a lucid design for a mortgage services company just outside of Little Rock, and an inviting design for a woman-centric healthcare group in San Diego.
Take a look!
Zeta Sky
Zeta Sky is a rapidly growing IT Managed Services Provider (MSP) focused on serving the manufacturing, legal, and insurance industries in Southern California.
Standing out in the highly competitive MSP industry can be quite a challenge, so they turned to Pronto’s Fully Managed Marketing solution. Their dedicated marketing strategist helped Zeta Sky craft a new website that focuses on telling their story with a clear goal in mind: to explain why they are the preferred MSP for manufacturers in the Inland Metro area. It accomplishes this by utilizing professionally produced video testimonials that act as concise case studies, which are placed on their homepage and a real-world results page.
Industry: IT Managed Services
Key Features: Advanced Custom Fields PRO, Google Analytics by MonsterInsights, Gravity Forms, JetPack, Safe Redirect Manager, Simplesat, Yoast SEO
FirstTrust Home Loans
“We make home loans easy” – this is the motto of Arkansas-based financial services company FirstTrust Home Loans, whose mission is to simplify the mortgage process so that buying a primary residence is totally stress-free.
This website is a great example of design complementing the company’s mission. Much like FirstTrust’s services, their site design is simple, clean-cut, and easy to navigate. Having useful information on your website is a great way to reinforce branding and establish yourself as an authority, especially in an esoteric industry like finance. Delivering this information concisely to match FirstTrust’s design was no simple task, but we believe our copywriters did a fantastic job.
Industry: Financial Services
Key Features: Google Analytics by MonsterInsights, Gravity Forms, Jetpack, Yoast SEO
IGO Medical Group
IGO Medical Group is a clinic in San Diego that provides cutting-edge, world-class, woman-centric healthcare services.
For this site, we went with a soft, bright, and clean aesthetic to convey a sense of sterility and safety; vital for a business in the healthcare sector. Our designers’ strategic use of minimal color schemes helps create a vision of a hygienic and inviting clinic that they would be happy to visit. There is a lot of information for current and prospective patients, but it is spread out over several pages so as not to be overwhelming and is delivered in layman’s terms so as not to confuse or frighten patients away.
Industry: Healthcare
Key Features: Gravity Forms, Jetpack, Safe Redirect Manager, Yoast SEO
Written by
Tim Kelsey
As the Director of Client Marketing Services at Pronto, Tim works closely with our clients to help them build and strengthen their online presence through a wide range of digital marketing channels.
