Pronto Websites of the Month: October 2019

This month, we have four websites that aptly convey each business’s unique personality. They show how an excellent site can be a powerful force for establishing and promoting a brand.

This showcase includes brand-building websites for a high-performance gym in Bangkok, a cutting-edge cybersecurity software developer based in Orlando, a trailblazing IT services company in Cape Town, and a capable, helpful Managed Service Provider (MSP) located just outside Toronto.

Pronto Websites of the Month: September 2019

Here we have three great examples of strategic design promoting the unique goals of each website. Everything from the aesthetic to the layout to the copy is aligned from the beginning to achieve our clients’ goals.

This showcase includes an authoritative design for an IT services company in Orange County, a lucid design for a mortgage services company just outside of Little Rock, and an inviting design for a woman-centric healthcare group in San Diego.

10 Tips to make your company’s reputation even more positive

As an entrepreneur, it's up to you to make sure that your company has the best reputation possible. This sounds like an easy enough idea, but the actual execution of it is more complicated. Plus, the pressure is now higher than ever to avoid a poor brand image because everyone with a smartphone is able to instantly broadcast a negative opinion on social media and review sites.

What is a sales funnel and why is it important?

One of the most common questions we get asked by clients is, "What's the most effective marketing technique that’ll get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.

5 Steps you can take to align marketing & sales on their lead goals

You’ve made it! You’ve finally grown your business enough to the point where you have both sales reps and one or a few people coordinating your marketing efforts. In the beginning, it was only you, wearing all the hats, which was crazy but you also had visibility into everything.

How marketing can help consultative salespeople close more deals

The sales game has changed. Nowadays, sales’ role is more than just to “close the deal” as fast as possible. It’s about nurturing and understanding what your prospects want and need in order to build a good relationship, provide value, and ultimately ensure a good fit over the long-run.

8 Online advertising alternatives to Google Ads for driving traffic and leads

Online advertising is a tried-and-tested method of creating brand awareness, generating leads, and bringing in sales. However, there have been many changes in recent years, with the rise of ad blockers, stricter algorithms on social networks like Facebook, and an increase in privacy awareness that limits targeting.

Why you’ll never rank on Google’s 1st page by tinkering with keywords, metadata, and similar SEO tactics

You’re just one keyword away. Or maybe a slight tweak in your metadata, your site structure, or H1 tags. And once you discover Google’s secret combo, then it’s game over.

You win the SEO lottery.

And suddenly the floodgates open. Traffic explodes and millions of visitors flock to your site, profits skyrocket, and you’re off lounging on the sands of some exotic beach with a cocktail in hand and clear, blue waters as far as the eye can see.