Why you’ll never rank on Google’s 1st page by tinkering with keywords, metadata, and similar SEO tactics

You’re just one keyword away. Or maybe a slight tweak in your metadata, your site structure, or H1 tags. And once you discover Google’s secret combo, then it’s game over.

You win the SEO lottery.

And suddenly the floodgates open. Traffic explodes and millions of visitors flock to your site, profits skyrocket, and you’re off lounging on the sands of some exotic beach with a cocktail in hand and clear, blue waters as far as the eye can see.

New to advertising your business online? Here are the pros, cons, and alternatives to Google Ads

So you’re ready to grow. You have a website, and you know you can do more to maximize its potential. But there’s one tiny problem. How will you drive traffic to your site?

You’re seriously considering Google Ads (formerly known as AdWords). After all, advertising has been an effective means of generating business for centuries.

Why Blogging is Essential to your Website’s Organic Search Traffic

Whatever the specifics of your marketing strategy, it probably includes “Grow my organic search traffic and leads through SEO.”  

And why not? Organic traffic offers super high ROI, which is excellent for small business budgets.  But, how do you do it? Well first, let’s cover the two most easily identifiable ways you can boost traffic from organic search, and why on their own, they're not always enough.

How to use Facebook Ads to generate business leads

If you’ve ever used Facebook advertising to drive business leads, you’ve felt jealous of consumer brands. Your very first, very hopeful Facebook campaign probably crashed and burned, providing few if any leads and leaving you feeling like this supposed juggernaut of an ad platform only works for companies advertising coupons or teeth whitening products.

How to Setup and Manage a Facebook Advertising Campaign

Facebook is the world’s largest social network, home to billions of people and businesses, whether they’re flipping through recent updates at lunch or checking up on old classmates after dinner. This ubiquity makes Facebook a prime target for small and medium-sized businesses – allowing you to reach a huge segment of your target audience on every one of their devices.

How to Get More Business from Google: Claim Your Local Business Listing

Just having a website isn’t enough these days to get a consistent flow of leads and sales. Your site is one of hundreds or even thousands that serve the same geographic area. If someone searches for your product or service by your location, does your company show up in the results?

If your answer is "no" or "I don't know," then you potentially have an issue with local SEO which means you might be losing out to your nearest competitors.