10 Tips to make your company’s reputation even more positive

As an entrepreneur, it's up to you to make sure that your company has the best reputation possible. This sounds like an easy enough idea, but the actual execution of it is more complicated. Plus, the pressure is now higher than ever to avoid a poor brand image because everyone with a smartphone is able to instantly broadcast a negative opinion on social media and review sites.

What is a sales funnel and why is it important?

One of the most common questions we get asked by clients is, "What's the most effective marketing technique that’ll get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.

5 Steps you can take to align marketing & sales on their lead goals

You’ve made it! You’ve finally grown your business enough to the point where you have both sales reps and one or a few people coordinating your marketing efforts. In the beginning, it was only you, wearing all the hats, which was crazy but you also had visibility into everything.

How marketing can help consultative salespeople close more deals

The sales game has changed. Nowadays, sales’ role is more than just to “close the deal” as fast as possible. It’s about nurturing and understanding what your prospects want and need in order to build a good relationship, provide value, and ultimately ensure a good fit over the long-run.

8 Online advertising alternatives to Google Ads for driving traffic and leads

Online advertising is a tried-and-tested method of creating brand awareness, generating leads, and bringing in sales. However, there have been many changes in recent years, with the rise of ad blockers, stricter algorithms on social networks like Facebook, and an increase in privacy awareness that limits targeting.

Why you’ll never rank on Google’s 1st page by tinkering with keywords, metadata, and similar SEO tactics

You’re just one keyword away. Or maybe a slight tweak in your metadata, your site structure, or H1 tags. And once you discover Google’s secret combo, then it’s game over.

You win the SEO lottery.

And suddenly the floodgates open. Traffic explodes and millions of visitors flock to your site, profits skyrocket, and you’re off lounging on the sands of some exotic beach with a cocktail in hand and clear, blue waters as far as the eye can see.

New to advertising your business online? Here are the pros, cons, and alternatives to Google Ads

So you’re ready to grow. You have a website, and you know you can do more to maximize its potential. But there’s one tiny problem. How will you drive traffic to your site?

You’re seriously considering Google Ads (formerly known as AdWords). After all, advertising has been an effective means of generating business for centuries.

Why Blogging is Essential to your Website’s Organic Search Traffic

Whatever the specifics of your marketing strategy, it probably includes “Grow my organic search traffic and leads through SEO.”  

And why not? Organic traffic offers super high ROI, which is excellent for small business budgets.  But, how do you do it? Well first, let’s cover the two most easily identifiable ways you can boost traffic from organic search, and why on their own, they're not always enough.