Win with blogging? Seriously? That’s so 2003.

I get it. You’re skeptical about blogging because you’ve been let down. Maybe there was a time you spent hours at your computer, typing your masterpiece. You hit publish with giddy anticipation, and.

You’ve hit a wall. You’ve tried Google Ads, your website is optimized for SEO, and you’ve posted articles on your site. And while these techniques brought in a lucrative traffic boost the last few months, now your results have plateaued.

You’re starting to feel defeated.

You’re just one keyword away. Or maybe a slight tweak in your metadata, your site structure, or H1 tags. And once you discover Google’s secret combo, then it’s game over.

You win the SEO lottery.

And suddenly the floodgates open. Traffic explodes and millions of visitors flock to your site, profits skyrocket, and you’re off lounging on the sands of some exotic beach with a cocktail in hand and clear, blue waters as far as the eye can see.

So you’re ready to grow. You have a website, and you know you can do more to maximize its potential. But there’s one tiny problem. How will you drive traffic to your site?

You’re seriously considering Google Ads (formerly known as AdWords). After all, advertising has been an effective means of generating business for centuries.

It’s the end of a long day, after a tough sales month. You’re sitting at your desk, staring at your screen trying to make sense of it all. You missed your goal. Expectations will need to be adjusted, revenue forecasts lowered, new hires delayed. "I just need more sales calls.

Does it feel like winning customers keeps getting harder? Is the competition for sales seeming more fierce? That’s likely true.

Customers shopping for providers now have more information at their fingers than ever before. So when you pick up the phone, you’re potentially walking into a sales call with a highly informed prospect.

Email remains one of the most effective channels available to marketers in just about any type of business. With an ROI of 3800% according to DMA, significantly higher than social media and other newer channels, email can be a powerful resource, when used correctly.

Whatever the specifics of your marketing strategy, it probably includes “Grow my organic search traffic and leads through SEO.”  

And why not? Organic traffic offers super high ROI, which is excellent for small business budgets.  But, how do you do it? Well first, let’s cover the two most easily identifiable ways you can boost traffic from organic search, and why on their own, they're not always enough.

Like “Mobilegeddon” in years past, the hype is real for this change. If you have long delayed a mobile-friendly website redesign or have an old mobile-only version of your site, you're at risk.

In spring, 2015, Google rolled out what search engine aficionados coined “Mobilegeddon.

"We were being handled by one person doing website management as a side job. We wanted to take our Events and eCommerce functionality to the next level."
Amy Newbold
President
Sewtopia

Sewtopia's new home page by Pronto

Plenty of Fun, but Not Enough Features
As its website makes clear, Sewtopia was inspired by the burgeoning online sewing community circa 2014. It prompted Amy “Sukie” Newbold to bring to fruition her idea of establishing a worldwide meeting place for friends to indulge in all things sewing.

Launching a Facebook campaign takes a lot of work, but, you'll save a lot of time when you know who you're trying to reach. This involves a little bit of upfront work by creating a buyer persona, but it's well worth the effort.

Knowing your target audience, allows you to navigate Facebook's targeting options with ease.

Closing a new customer is a herculean task. It can take upwards of 12-15 touches to get a prospect from their first interaction to the point at which they’d be willing to buy from you. No matter how good your sales team is, leads will almost never be ready to buy right away.