How to Build a Problem-Centric Lead Generation Campaign

The Internet makes it possible to rapidly scale investment in demand generation. Small businesses can create and run ads in a few minutes, targeting prospects with pinpoint precision. But all the tools in the world don’t necessarily lead to a positive return on investment (ROI). You must target the right people, with the right message, at the right time.

6 Reasons Why SEO is Important

Search Engine Optimization (SEO) has long been the holy grail of digital marketing. It is the one way in which you can make your brand stand out from hundreds of competitors and build a foundation for long-term success that only grows with time. If your website ranks highly in Google’s Search Engine Ranking Positions (SERPs), it will continue to do so as long as you produce content and distribute it.

How to Leverage Google Local Services Ads to Grow Your Company

Google AdWords has been one of the most immediate and effective ways to generate traffic to a small business website since it launched nearly 20 years ago. One of its most underappreciated (and underused) features is the ability to launch Google Local Services Ads that target specific people in your area who might be interested in your local business’s products or services.

Stylish Legal Websites for Lawyers

Pronto has grown a lot in the last few years, and we’ve welcomed many new clients outside of the IT industry, the market in which we made a name for ourselves. This month, we’re looking at some Legal Websites we made for our clients in the private law industry, and how we helped them shine.

[Video] SEO Link Building: What are Backlinks?

Backlinks (known as inbound/external links from relevant websites) are significant for your site's keyword rankings. Websites with more backlinks rank higher on the search engine results page.

Check out this quick video for a deep-dive look at What are Backlinks, anchor text, why you need them, and things to consider when growing external links to your site.

3 Great Nonprofit Websites

In this showcase, we’ll be taking a look at some of the Nonprofit Websites Pronto has created for some of our NPO clients. These websites are different from those built for businesses, so they create unique challenges our teams enjoy meeting.

First up is a website for an El Paso area organization that clothes children in need, then we have an NPO in Ohio supporting people with disabilities, and finally we’ll look at a website for an NPO that is dedicated to helping other NPOs in New York succeed.

Why You Should Use Transparency As a Sales Strategy

After talking to probably 4,000 companies over the years, my biggest takeaway is that people are generally inclined not to try new things for their Sales Strategy. If ever they do, there’s usually a lack of commitment from the onset. And even if the data shows otherwise, many businesses simply refuse to discard ineffective, expensive, and outdated marketing and sales tactics.