How much should your small business spend on digital marketing this year?

It’s a question a lot of companies are grappling with. In the wake of last year’s turbulent times, many are still finding new ways to adapt to whatever their reality is now.

One of the best ways to get your WordPress website on more people’s radar is to increase its performance. Quick loading times can improve the User Experience (UX) and boost your search rankings. However, building a strong, secure, and fast site can seem challenging.

Following these 6 steps will help your business get found on Google Maps.

Step 1: Set Up Your Profile
Set up and maintain your Google My Business (GMB) account. Publish GMB posts whenever possible.
Step 2: Maintain Your NAP (Name, Address, Phone) Info
Maintain a consistent and accurate name, address, and phone number across all local citations (a citation refers to any mention of your company online).
Step 3: Create Citations of Your NAP on Other Sites
Set up new citations and make sure each profile has a link back to your website whenever possible (e.g., local directory, social media, blog page, etc.

Search engines look at a wide variety of factors when determining rankings, but links are arguably the most important factor and can have a huge impact on your SEO success.

Link building refers to the process of getting another site to add a link to yours.

WordPress powers over 35 percent of the internet, so it’s not surprising hackers regularly try to compromise the platform. As a website owner, it’s your responsibility to protect your data from such activities. However, WordPress security can often be overwhelming as new vulnerabilities might arise any day.

Matteo Trovato, the Head of Search & Advertising at Pronto, put together an infographic to walk you through the 5 Phases of a complete SEO campaign.

There’s no shortcut nor easy button when it comes to SEO. There’s a science and numbers behind getting qualified search traffic to your website.

When it comes to automotive services, details are important, whether it’s a paint job or a safety inspection. Today we’ll look at four automotive websites built by Pronto that clearly display the client’s services and qualifications, and make use of advanced features to improve the way they do business.

Search Engine Optimization (SEO) is all about increasing traffic to your website through organic search engine results. A well-executed and thorough SEO strategy can help you boost your online presence, and even increase click-through and conversion rates.

“Content marketing is all the marketing that’s left.”

Do you agree with best-selling author Seth Godin’s statement?

He’s not alone in this belief. 70% of marketers reported having invested in content marketing in 2020. 

B2B content marketing presents valuable opportunities to articulate the important elements of your company and how you solve problems.

Businesses in the rapidly evolving financial industry need websites with advanced features and fast support to stay competitive. Today, we’ll look at four financial services websites that Pronto built for our clients.

First, we have a home loan company from Arkansas.

With one simple click, Google's search engine can generate thousands of results.

Since 51% of website traffic is from organic searches, it’s essential to seek out every opportunity to advance in search engine results pages (SERPs) for your target search terms.

If you need to add more functionality to your WordPress website, you can most likely find a plugin to do so.

For example, some optimize caching, which speeds up your site. Others enable you to monitor user behavior so you can spot suspicious activity.