[Video] SEO Link Building: What are Backlinks?

Backlinks (known as inbound/external links from relevant websites) are significant for your site's keyword rankings. Websites with more backlinks rank higher on the search engine results page.

Check out this quick video for a deep-dive look at What are Backlinks, anchor text, why you need them, and things to consider when growing external links to your site.

3 Great Nonprofit Websites

In this showcase, we’ll be taking a look at some of the Nonprofit Websites Pronto has created for some of our NPO clients. These websites are different from those built for businesses, so they create unique challenges our teams enjoy meeting.

First up is a website for an El Paso area organization that clothes children in need, then we have an NPO in Ohio supporting people with disabilities, and finally we’ll look at a website for an NPO that is dedicated to helping other NPOs in New York succeed.

Why You Should Use Transparency As a Sales Strategy

After talking to probably 4,000 companies over the years, my biggest takeaway is that people are generally inclined not to try new things for their Sales Strategy. If ever they do, there’s usually a lack of commitment from the onset. And even if the data shows otherwise, many businesses simply refuse to discard ineffective, expensive, and outdated marketing and sales tactics.

How to Setup Effective Google Remarketing Ads

Google Ads, formerly known as AdWords, is one of the largest and most effective advertising networks available, providing access to billions of searches every year around the globe. Among the several types of ad campaigns, you can run on Google’s platform, is a Display campaign with a custom audience that retargets select visitors to your website.

Slick IT Websites to Check Out

This month in the Pronto showcase we have three IT Websites. While these companies are similar, their target audiences are not, so we took a unique approach to each site’s design. 

First is a business-focused IT services company from right in the heart of Los Angeles.

[Case Study] How Wheel & Anchor Went From No Signups to Getting Many Leads

The struggles that many small businesses encounter when entering a competitive marketplace is capturing quality leads and visitors to their website. A product or service can sound promising and enticing to a niche market at the start, but as time progresses, optimism can slowly chip away, and a question now pops-up: “Why is my website not generating traffic and leads?” It’s disheartening when you make several attempts to make your site look topnotch to pull in more visitors, but still, your pipeline remains dry.

3 Ways to Personalize Your Digital Marketing Campaigns

The average consumer sees between 5,000-10,000 brand messages per day. B2B decision-makers likely see even more with hundreds of emails pouring in offering consultations, downloads, and recent blog posts or webinars. 

The deluge of messages can be overwhelming, to the point that many people start tuning them out completely.

Hot Small Business Websites WordPress Style

This month we’re taking a look at some Pronto websites that use bold media and carefully crafted combinations of design and content to convey emotional messages to readers. This helps brands communicate much more effectively than just listing out benefits.