You’re just one keyword away. Or maybe a slight tweak in your metadata, your site structure, or H1 tags. And once you discover Google’s secret combo, then it’s game over.
You win the SEO lottery.
And suddenly the floodgates open. Traffic explodes and millions of visitors flock to your site, profits skyrocket, and you’re off lounging on the sands of some exotic beach with a cocktail in hand and clear, blue waters as far as the eye can see.
It’s the end of a long day, after a tough sales month. You’re sitting at your desk, staring at your screen trying to make sense of it all. You missed your goal. Expectations will need to be adjusted, revenue forecasts lowered, new hires delayed. "I just need more sales calls.
Does it feel like winning customers keeps getting harder? Is the competition for sales seeming more fierce? That’s likely true.
Customers shopping for providers now have more information at their fingers than ever before. So when you pick up the phone, you’re potentially walking into a sales call with a highly informed prospect.
It's painful to not show up at the top of Google when you search for your business in your local area. As fantastic as you may be at making your customers happy, that doesn't always lead to SEO success against your nearby competition.
But where to start? There are thousands of articles on every detail of Local SEO. You're busy running a company, after all.
Email remains one of the most effective channels available to marketers in just about any type of business. With an ROI of 3800% according to DMA, significantly higher than social media and other newer channels, email can be a powerful resource, when used correctly.
Whatever the specifics of your marketing strategy, it probably includes “Grow my organic search traffic and leads through SEO.”
And why not? Organic traffic offers super high ROI, which is excellent for small business budgets. But, how do you do it? Well first, let’s cover the two most easily identifiable ways you can boost traffic from organic search, and why on their own, they're not always enough.
"We were being handled by one person doing website management as a side job. We wanted to take our Events and eCommerce functionality to the next level."
Sewtopia's new home page by Pronto
Plenty of Fun, but Not Enough Features
As its website makes clear, Sewtopia was inspired by the burgeoning online sewing community circa 2014. It prompted Amy “Sukie” Newbold to bring to fruition her idea of establishing a worldwide meeting place for friends to indulge in all things sewing.
Have you ever sent an email to clients only to get no response? Did they even open it? Or open it just to delete it? Maybe you don’t even know where your campaigns are going wrong. Have no fear, our Email Marketing Tips are here.
We’ve all received an email we immediately deleted, marked as spam, or ignored altogether.
Launching a Facebook campaign takes a lot of work, but, you'll save a lot of time when you know who you're trying to reach. This involves a little bit of upfront work by creating a buyer persona, but it's well worth the effort.
Knowing your target audience, allows you to navigate Facebook's targeting options with ease.
We’re the no-nonsense marketing company that builds and manages your website and does it all for one low monthly fee, perfect for businesses with small teams. Book a 1:1 consult to learn how we can help you grow.