What is a sales funnel and why is it important?

One of the most common questions we get asked by clients is, "What's the most effective marketing technique that’ll get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.

Email marketing 101: Successful newsletter campaigns

One of the best ways to kick-start your digital marketing efforts is by building a healthy list of interested contacts and regularly emailing content for them to enjoy. Time and again, eNewsletters have proven to be one of the better tools for strengthening client relationships and engagement:

Epsilon revealed that more marketing emails were opened in 2016 than in 2015, increasing by over 3%.
Experian’s 2016 benchmark report announced that personalized emails and newsletters got an 11% bump in open rates and received 27% more clicks.