Adding B2B Content Marketing to Your Company’s DNA

“Content marketing is all the marketing that’s left.”

Do you agree with best-selling author Seth Godin’s statement?

He’s not alone in this belief. 70% of marketers reported having invested in content marketing in 2020. 

B2B content marketing presents valuable opportunities to articulate the important elements of your company and how you solve problems.

7 Amazing Benefits of Content Marketing

The Internet has democratized marketing, leveling the playing field for many small businesses with limited resources. The Benefits of Content Marketing are not just for the big guys with enormous budgets.

Anyone with something interesting to say and the time and resources to publish regularly can benefit immensely from the inbound marketing style, which is currently the core of most strategies.

8 Effective Blog Writing Tips

Content is a crucial part of building a strong online presence. One of the best tactics for building out your small business content is by writing blog articles.

By publishing new blog posts regularly, you'll get a fresh source of content for your email newsletters and create a lot more opportunities for your website to rank in relevant search results.

How marketing can help consultative salespeople close more deals

The sales game has changed. Nowadays, sales’ role is more than just to “close the deal” as fast as possible. It’s about nurturing and understanding what your prospects want and need in order to build a good relationship, provide value, and ultimately ensure a good fit over the long-run.

Web copywriting and content creation tips you can master today

No matter what you’re selling, you need words to seal the deal. For some business owners, that means proclamations of “I know words, I have the best words!” without any clear calls to action or paths to purchase.

But after having created thousands of websites for SMBs, we can assert quite confidently that it takes much more than that to craft web content that converts.