What is a “lead magnet” and how can it improve results from online ads?

So, you want more sales leads.

Obviously, getting someone to give up their contact information requires more than just saying, “Hey! Give me your email address so I can try to sell you something!”

People don’t want more sales emails. You need to give them something that makes the exchange of information feel worth it.

Adding B2B Content Marketing to Your Company’s DNA

“Content marketing is all the marketing that’s left.”

Do you agree with best-selling author Seth Godin’s statement?

He’s not alone in this belief. 70% of marketers reported having invested in content marketing in 2020. 

B2B content marketing presents valuable opportunities to articulate the important elements of your company and how you solve problems.

7 Amazing Benefits of Content Marketing

The Internet has democratized marketing, leveling the playing field for many small businesses with limited resources. The Benefits of Content Marketing are not just for the big guys with enormous budgets.

Anyone with something interesting to say and the time and resources to publish regularly can benefit immensely from the inbound marketing style, which is currently the core of most strategies.

8 Effective Blog Writing Tips

Content is a crucial part of building a strong online presence. One of the best tactics for building out your small business content is by writing blog articles.

By publishing new blog posts regularly, you'll get a fresh source of content for your email newsletters and create a lot more opportunities for your website to rank in relevant search results.

Why Fresh Content is Critical for SEO

Anyone who has worked alongside or has otherwise interacted with a digital marketing expert or SEO specialist is almost certain to be familiar with the oft-repeated saying that follows: “Content is King.”

Although most have heard the phrase on more than one occasion, not everyone is familiar with its origin or its longevity.

How marketing can help consultative salespeople close more deals

The sales game has changed. Nowadays, sales’ role is more than just to “close the deal” as fast as possible. It’s about nurturing and understanding what your prospects want and need in order to build a good relationship, provide value, and ultimately ensure a good fit over the long-run.