What is content marketing?

Content marketing begins with a strategy and has a main focus on offering content that is valuable, consistent, and relevant. The final goal is to get customers to take an action - call your company, buy your product, etc. By offering content that is useful to existing and potential customers, you are keeping in constant contact with your audience without directly selling them things.

Your 2016 resolution: Write more blog content

Blog content is always one of things you know you should be doing more often, but it’s also one of the first things to be pushed aside when you get busy. It’s easy to say that you’ll get around to writing a new article tomorrow, but then tomorrow turns into next week and next week turns into next month.

Panda 4.2 and Syndicated Content vs. Custom Content

With the recent release of Panda 4.2 (a series of updates to Google’s ranking algorithm that started with Panda 1.0 in 2011), there has been a lot of talk about how this update can affect search performance. Panda, in particular, targets sites with low quality content and applies a filter making it more difficult for those sites to appear in search results.