One of your biggest responsibilities as a business owner is generating enough leads to keep sales growing. And you’re probably looking at your website as the most logical place to scale new leads. So where do you start?

Chances are you’re not a born web strategist.

Search engine optimization (SEO) is one of the more complicated aspects of online marketing. When you dig into the details, there are indeed many distinct factors that search engines use to determine which websites should rank for which keywords, but ultimately everything boils down to two main categories:

On-site Optimization
Off-site Optimization

On-site optimization has a couple roles to play in your site’s ranking.

Almost every manufacturer in today’s market faces the same set of challenges. Whether it’s generating more leads, broadening the scope of its client base, or simply modernizing its marketing strategy, one thing is for certain: Nothing will fuel your shop’s growth like a state-of-the-art website and finely-tuned internet presence.

The world of business marketing can be incredibly complex and confusing. And finding correlations between certain marketing efforts and the subsequent changes in business can be difficult to determine if you are not a specialist in the field of statistics, data analysis, and/or marketing.

Search engine optimization is a crucial part of building and strengthening your online presence. That's why we launched our Advanced SEO program last year - to be able to provide more targeted and strategic SEO services to our clients.

Since launching the program, we've helped dozens of our clients improve their search performance and today, I'd like to share two cases in particular.