What is a “lead magnet” and how can it improve results from online ads?

So, you want more sales leads.

Obviously, getting someone to give up their contact information requires more than just saying, “Hey! Give me your email address so I can try to sell you something!”

People don’t want more sales emails. You need to give them something that makes the exchange of information feel worth it.

Facebook vs. Google Advertising ROI for Attorneys

Finding the right ways to advertise your services can be a juggle for attorneys.

If you’re operating without any internal marketing staff, you’re working long hours jumping between client work and marketing at the same time. Hiring a full-time advertising specialist is often out of the question, yet without investing in sales and marketing, you’re stuck relying on word-of-mouth or serendipitous run-ins with new clients.

What to ask before hiring an AdWords consultant

Maintaining a highly ranked website or blog may seem like a full time job. It is in fact quite demanding. This is why hiring professionals to take care of it while you take care of the core business makes sense.

Google AdWords in particular can be very time consuming if you’re not familiar with the platform.

How to Leverage Google Local Services Ads to Grow Your Company

Google AdWords has been one of the most immediate and effective ways to generate traffic to a small business website since it launched nearly 20 years ago. One of its most underappreciated (and underused) features is the ability to launch Google Local Services Ads that target specific people in your area who might be interested in your local business’s products or services.

How to Setup Effective Google Remarketing Ads

Google Ads, formerly known as AdWords, is one of the largest and most effective advertising networks available, providing access to billions of searches every year around the globe. Among the several types of ad campaigns, you can run on Google’s platform, is a Display campaign with a custom audience that retargets select visitors to your website.