What to ask before hiring an AdWords consultant

Maintaining a highly ranked website or blog may seem like a full time job. It is in fact quite demanding. This is why hiring professionals to take care of it while you take care of the core business makes sense.

Google AdWords in particular can be very time consuming if you’re not familiar with the platform.

How to Leverage Google Local Services Ads to Grow Your Company

Google AdWords has been one of the most immediate and effective ways to generate traffic to a small business website since it launched nearly 20 years ago. One of its most underappreciated (and underused) features is the ability to launch Google Local Services Ads that target specific people in your area who might be interested in your local business’s products or services.

How to Setup Effective Google Remarketing Ads

Google Ads, formerly known as AdWords, is one of the largest and most effective advertising networks available, providing access to billions of searches every year around the globe. Among the several types of ad campaigns, you can run on Google’s platform, is a Display campaign with a custom audience that retargets select visitors to your website.

How to supercharge your email marketing with PPC (and Vice Versa)

Email is one of the most effective marketing tactics at your disposal. In terms of ROI, it outpaces almost any other tactic, generating $38 for every $1 spent. It’s no surprise then that the content marketing institute reported that 93% of B2B marketers use email to distribute content and engage with prospects and customers.

11 Tips for Improving Your Google AdWords Campaign Performance

AdWords is a great source of new leads for small businesses, but it can also be a complicated system that takes a great deal of effort to build success with.

Google makes it incredibly easy to get started with AdWords — just enter your credit card info, pick some keywords, insert them into an ad, and you’re off! However, no successful campaign was ever created in just a few minutes.

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