Google AdWords has been one of the most immediate and effective ways to generate traffic to a small business website since it launched nearly 20 years ago. One of its most underappreciated (and underused) features is the ability to launch Google Local Services Ads that target specific people in your area who might be interested in your local business’s products or services.

Google Ads, formerly known as AdWords, is one of the largest and most effective advertising networks available, providing access to billions of searches every year around the globe. Among the several types of ad campaigns, you can run on Google’s platform, is a Display campaign with a custom audience that retargets select visitors to your website.

As part of any Digital Marketing Strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it.
What is Search Engine Optimization?
SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.

Google has one of the world’s largest advertising platforms, allowing you to reach billions of people with the click of a mouse. Most importantly, it offers extremely narrow targeting options that ensure you can engage with prospects who are most likely to contact your business locally.

Email is one of the most effective marketing tactics at your disposal. In terms of ROI, it outpaces almost any other tactic, generating $38 for every $1 spent. It’s no surprise then that the content marketing institute reported that 93% of B2B marketers use email to distribute content and engage with prospects and customers.

AdWords is a great source of new leads for small businesses, but it can also be a complicated system that takes a great deal of effort to build success with.

Google makes it incredibly easy to get started with AdWords — just enter your credit card info, pick some keywords, insert them into an ad, and you’re off! However, no successful campaign was ever created in just few minutes.

Think about the last time you were going out for dinner and wanted to try a new restaurant. Why did you choose that restaurant? If you are like most people, you probably searched online for various reviews before picking the restaurant with good to great feedback from customers.

Remember the last time you ran a marketing campaign? What did you do once it was over? If you’re like most people, you likely didn’t get as many leads or sales as you’d hoped, you sulked for a bit and then moved on to your next most important project.

One of the most common questions we get asked by clients is, "What's the most effective marketing technique that’ll get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.

You know that your customers and prospects are on social media, but you’re not so sure how to translate this into increased sales for your business. Maybe you’ve tried running some ads yourself on Facebook and failed, or you don’t even know where to start with Using Social Media for Sales.

Online advertising is a tried-and-tested method of creating brand awareness, generating leads, and bringing in sales. However, there have been many changes in recent years, with the rise of ad blockers, stricter algorithms on social networks like Facebook, and an increase in privacy awareness that limits targeting.

So you’re ready to grow. You have a website, and you know you can do more to maximize its potential. But there’s one tiny problem. How will you drive traffic to your site?

You’re seriously considering Google Ads (formerly known as AdWords). After all, advertising has been an effective means of generating business for centuries.