So, you want more sales leads.

Obviously, getting someone to give up their contact information requires more than just saying, “Hey! Give me your email address so I can try to sell you something!”

People don’t want more sales emails. You need to give them something that makes the exchange of information feel worth it.

The MSP industry is unique when it comes to marketing for several reasons, the most important of which is the value of an individual client. You aren’t selling widgets for $5 apiece. You’re selling long term solutions that cost $5,000/month or more.

Finding the right ways to advertise your services can be a juggle for attorneys.

If you’re operating without any internal marketing staff, you’re working long hours jumping between client work and marketing at the same time. Hiring a full-time advertising specialist is often out of the question, yet without investing in sales and marketing, you’re stuck relying on word-of-mouth or serendipitous run-ins with new clients.

How much should your small business spend on digital marketing this year?

It’s a question a lot of companies are grappling with. In the wake of last year’s turbulent times, many are still finding new ways to adapt to whatever their reality is now.

If you understand the potential that is in the internet to market and grow your business, then you should be pulling all the stops to make maximum use of it. Your website should be user-friendly; attractive, accurate, interesting and easy to navigate.

One of the tried and tested strategies for achieving this is with unique landing pages.

Maintaining a highly ranked website or blog may seem like a full time job. It is in fact quite demanding. This is why hiring professionals to take care of it while you take care of the core business makes sense.

Google AdWords in particular can be very time consuming if you’re not familiar with the platform.

Google Ads have been one of the most effective, targeted ways to reach prospects since it was launched as AdWords nearly 20 years ago. The ability to target an ad according to a specific search term/keyword, and then customize the display of an ad to match the likely intent and urgency of the prospect is powerful.

Google AdWords has been one of the most immediate and effective ways to generate traffic to a small business website since it launched nearly 20 years ago. One of its most underappreciated (and underused) features is the ability to launch Google Local Services Ads that target specific people in your area who might be interested in your local business’s products or services.

Have you ever wondered where your phone leads are coming from? Good news! With our Call Tracker service you can not only track how many calls originate on your website, but also how those people discovered your site. Today, I want to cover some of the features of Pronto Call Tracker and talk about how it can benefit your business.

Google Ads, formerly known as AdWords, is one of the largest and most effective advertising networks available, providing access to billions of searches every year around the globe. Among the several types of ad campaigns, you can run on Google’s platform, is a Display campaign with a custom audience that retargets select visitors to your website.

Google has one of the world’s largest advertising platforms, allowing you to reach billions of people with the click of a mouse. Most importantly, it offers extremely narrow targeting options that ensure you can engage with prospects who are most likely to contact your business locally.

An incredible amount of money is spent on online advertising each year. In fact, about 90% of Google’s $89.5 billion revenue in 2016 was generated from advertising. That number baffles me. Companies are paying over $30 for a single click on their ad, with no guarantee that a new customer will result from that click.