5 Tactics for Using Social Media for Marketing

Social media is a poster-child for digital marketing. The average American uses it for more than two hours per day, and billions are spent every year on ads that are hyper-targeted based on location, demographics, and specific interests and activities. 

This makes Using Social Media for Marketing a very attractive tool for small businesses that want to reach their audience where they spend most of their time.

Digital Marketing Strategy for SEO

As part of any Digital Marketing Strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it.
What is Search Engine Optimization?
SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.

How to supercharge your email marketing with PPC (and Vice Versa)

Email is one of the most effective marketing tactics at your disposal. In terms of ROI, it outpaces almost any other tactic, generating $38 for every $1 spent. It’s no surprise then that the content marketing institute reported that 93% of B2B marketers use email to distribute content and engage with prospects and customers.

11 Tips for Improving Your Google AdWords Campaign Performance

AdWords is a great source of new leads for small businesses, but it can also be a complicated system that takes a great deal of effort to build success with.

Google makes it incredibly easy to get started with AdWords — just enter your credit card info, pick some keywords, insert them into an ad, and you’re off! However, no successful campaign was ever created in just few minutes.

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8 Types of Online Advertising Alternatives to Google Ads for Driving Traffic and Leads

Online advertising is a tried-and-tested method of creating brand awareness, generating leads, and bringing in sales. However, there have been many changes in recent years, with the rise of ad blockers, stricter algorithms on social networks like Facebook, and an increase in privacy awareness that limits targeting.

New to advertising your business online? Here are the pros, cons, and alternatives to Google Ads

So you’re ready to grow. You have a website, and you know you can do more to maximize its potential. But there’s one tiny problem. How will you drive traffic to your site?

You’re seriously considering Google Ads (formerly known as AdWords). After all, advertising has been an effective means of generating business for centuries.