How much should your small business spend on digital marketing this year?

It’s a question a lot of companies are grappling with. In the wake of last year’s turbulent times, many are still finding new ways to adapt to whatever their reality is now.

Maintaining a highly ranked website or blog may seem like a full time job. It is in fact quite demanding. This is why hiring professionals to take care of it while you take care of the core business makes sense.

Google AdWords in particular can be very time consuming if you’re not familiar with the platform.

Google Ads have been one of the most effective, targeted ways to reach prospects since it was launched as AdWords nearly 20 years ago. The ability to target an ad according to a specific search term/keyword, and then customize the display of an ad to match the likely intent and urgency of the prospect is powerful.

Google AdWords has been one of the most immediate and effective ways to generate traffic to a small business website since it launched nearly 20 years ago. One of its most underappreciated (and underused) features is the ability to launch Google Local Services Ads that target specific people in your area who might be interested in your local business’s products or services.

Google Ads, formerly known as AdWords, is one of the largest and most effective advertising networks available, providing access to billions of searches every year around the globe. Among the several types of ad campaigns, you can run on Google’s platform, is a Display campaign with a custom audience that retargets select visitors to your website.

Google has one of the world’s largest advertising platforms, allowing you to reach billions of people with the click of a mouse. Most importantly, it offers extremely narrow targeting options that ensure you can engage with prospects who are most likely to contact your business locally.

Email is one of the most effective marketing tactics at your disposal. In terms of ROI, it outpaces almost any other tactic, generating $38 for every $1 spent. It’s no surprise then that the content marketing institute reported that 93% of B2B marketers use email to distribute content and engage with prospects and customers.

AdWords is a great source of new leads for small businesses, but it can also be a complicated system that takes a great deal of effort to build success with.

Google makes it incredibly easy to get started with AdWords — just enter your credit card info, pick some keywords, insert them into an ad, and you’re off! However, no successful campaign was ever created in just a few minutes.

Think about the last time you were going out for dinner and wanted to try a new restaurant. Why did you choose that restaurant? If you are like most people, you probably searched online for various reviews before picking the restaurant with good to great feedback from customers.

Remember the last time you ran a marketing campaign? What did you do once it was over? If you’re like most people, you likely didn’t get as many leads or sales as you’d hoped, you sulked for a bit and then moved on to your next most important project.

One of the most common questions we get asked by clients is, "What's the most effective marketing technique that’ll get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.

You know that your customers and prospects are on social media, but you’re not so sure how to translate this into increased sales for your business. Maybe you’ve tried running some ads yourself on Facebook and failed, or you don’t even know where to start with Using Social Media for Sales.