8 Types of Online Advertising Alternatives to Google Ads for Driving Traffic and Leads

Online advertising is a tried-and-tested method of creating brand awareness, generating leads, and bringing in sales. However, there have been many changes in recent years, with the rise of ad blockers, stricter algorithms on social networks like Facebook, and an increase in privacy awareness that limits targeting.

New to advertising your business online? Here are the pros, cons, and alternatives to Google Ads

So you’re ready to grow. You have a website, and you know you can do more to maximize its potential. But there’s one tiny problem. How will you drive traffic to your site?

You’re seriously considering Google Ads (formerly known as AdWords). After all, advertising has been an effective means of generating business for centuries.

How to Set Up and Manage a Facebook Advertising Campaign

Facebook is the world’s largest social network, home to billions of people and businesses, whether they’re flipping through recent updates at lunch or checking up on old classmates after dinner. This ubiquity makes Facebook a prime target for small and medium-sized businesses – allowing you to reach a huge segment of your target audience on every one of their devices.