How to Use Google Trends for Keyword Research

You finished doing keyword research and have narrowed it down to a few keywords for your new web page or blog post. You aren't sure which keyword to pick. That's were the Google Trends tool comes into action.

It's important to learn how to use Google Trends to support your SEO strategy.

How to Rank Higher on Google in 4 Steps

Do you want your website to rise to the top of Google to attract more new prospects?

Who doesn't, right?!

You're reading this post, so I assume you're motivated to make it happen and you understand SEO plays a key role in getting more qualified traffic.

6 Reasons Why SEO is Important

Search Engine Optimization (SEO) has long been the holy grail of digital marketing. It is the one way in which you can make your brand stand out from hundreds of competitors and build a foundation for long-term success that only grows with time. If your website ranks highly in Google’s Search Engine Ranking Positions (SERPs), it will continue to do so as long as you produce content and distribute it.

[Video] SEO Link Building: What are Backlinks?

Backlinks (known as inbound/external links from relevant websites) are significant for your site's keyword rankings. Websites with more backlinks rank higher on the search engine results page.

Check out this quick video for a deep-dive look at What are Backlinks, anchor text, why you need them, and things to consider when growing external links to your site.

Digital Marketing Strategy for SEO

As part of any Digital Marketing Strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it.
What is Search Engine Optimization?
SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.

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Why you’ll never rank on Google’s 1st page by tinkering with keywords, metadata, and similar SEO tactics

You’re just one keyword away. Or maybe a slight tweak in your metadata, your site structure, or H1 tags. And once you discover Google’s secret combo, then it’s game over.

You win the SEO lottery.

And suddenly the floodgates open. Traffic explodes and millions of visitors flock to your site, profits skyrocket, and you’re off lounging on the sands of some exotic beach with a cocktail in hand and clear, blue waters as far as the eye can see.

Why Blogging is Essential to your Website’s Organic Search Traffic

Whatever the specifics of your marketing strategy, it probably includes “Grow my organic search traffic and leads through SEO.”  

And why not? Organic traffic offers super high ROI, which is excellent for small business budgets.  But, how do you do it? Well first, let’s cover the two most easily identifiable ways you can boost traffic from organic search, and why on their own, they're not always enough.