Digital Marketing Strategy for SEO

As part of any Digital Marketing Strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it.
What is Search Engine Optimization?
SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.

Why you’ll never rank on Google’s 1st page by tinkering with keywords, metadata, and similar SEO tactics

You’re just one keyword away. Or maybe a slight tweak in your metadata, your site structure, or H1 tags. And once you discover Google’s secret combo, then it’s game over.

You win the SEO lottery.

And suddenly the floodgates open. Traffic explodes and millions of visitors flock to your site, profits skyrocket, and you’re off lounging on the sands of some exotic beach with a cocktail in hand and clear, blue waters as far as the eye can see.

Why Blogging is Essential to your Website’s Organic Search Traffic

Whatever the specifics of your marketing strategy, it probably includes “Grow my organic search traffic and leads through SEO.”  

And why not? Organic traffic offers super high ROI, which is excellent for small business budgets.  But, how do you do it? Well first, let’s cover the two most easily identifiable ways you can boost traffic from organic search, and why on their own, they're not always enough.

[Practical Guide] SEO for Business: Part 2 – Off-Page

In Part 1 of the SEO for Business practical guide, we covered everything you should do to ensure SEO success for your website, based on the elements you can control. If you haven’t read it, make sure you do here.

Part 2 of our guide for better SEO will focus on the elements of SEO that are not directly related to what you're doing on your website.

[Video] SEO 101: What are Backlinks?

Backlinks, also known as inbound links, from reliable, relevant sites are extremely important for your site's keyword rankings. Sites with more backlinks rank higher on search engine results page. Check out this quick video for a deep-dive look at What are Backlinks, anchor text, why you need backlinks and what to consider when growing backlinks to your site.

[Video] How To Grow Backlinks

Reliable inbound links, also known as backlinks, are extremely important for your site's keyword rankings. Sites with more backlinks rank higher on search engine results page. In this quick video, we share a few tips about how to increase backlinks to your site.

[Video] On-The-Page SEO

Want to know more about the onsite optimization tactics that we implement on your site? In this short 6 minutes video, we briefly explain the initial SEO setup included in your website package and strategies to help you improve your keyword rankings and grow your website traffic.