As a business owner with a website, you've probably already googled "How to increase your rankings" in hopes of trying to get your website or blog on the first pages of search engines.

But with over 22 million search results on search engine optimization alone, trying to go through all of them can be overwhelming and confusing.

Search engine optimization is incredibly important. That first page of Google results is the ultimate billboard for your services but getting on it and staying there is an inherently complicated process that has become significantly messier in recent years.

I woke up this morning in Montana and it's kind of been a couple days of deep thought for me. For some perspective on what just happened I have to give you a little background.

I spent the last two days getting my mind packed at Wooconference 2017 in Seattle.

To ensure you have a strong sales funnel in place, it’s important to fully understand not only the people to whom you are marketing your services, but the stages of the decision-making process.

Most MSPs know these things already, but their marketing and sales efforts don’t fully reflect them.

Search engine optimization (SEO) is one of the more complicated aspects of online marketing. When you dig into the details, there are indeed many distinct factors that search engines use to determine which websites should rank for which keywords, but ultimately everything boils down to two main categories:

On-site Optimization
Off-site Optimization

On-site optimization has a couple roles to play in your site’s ranking.

Once you build your site to foster solid on-site SEO — faster loading times, improved keyword usage, frequently updated content and well designed landing pages — your attention should turn to another detail that will boost your domain up the search engine rankings: off-page SEO.

What follows are the three off-page SEO tactics that the highest ranking pages in terms of local and widespread search results use to ensure their competitive edge in their individual markets while still remaining practical for busy business owners to achieve.

We make A LOT of websites at Pronto, and that means we also spend A LOT of time working on search engine optimization (SEO) for our clients. Throughout this whole process, there’s one question that keeps coming up:

“Does all the content of my site count towards my search ranking?”

The short answer is: Yes.

It would be nice to have the search engine optimization of your site boiled down to a simple score from 0-100, but SEO isn’t as simple as a green checkmark or a red X.

And while it can be helpful to run your site through an automated analysis tool to help point out things you may have overlooked, you shouldn’t take all the information those tools provide as the be-all, end-all of the site’s optimization.

Many small businesses have difficulty finding clients, no matter their field or whether they sell directly to individuals or to other companies. One of the things that keeps new businesses -- even those with innovative services or great ideas -- from getting off the ground is their inability to find their market niche and to make themselves visible to potential clients.

The world of business marketing can be incredibly complex and confusing. And finding correlations between certain marketing efforts and the subsequent changes in business can be difficult to determine if you are not a specialist in the field of statistics, data analysis, and/or marketing.

When it comes to running a business, no matter how big or small, marketing and advertising is oftentimes the biggest challenge. Promoting the business you’ve worked so diligently to create may seem like a daunting task, but the worst mistake a small- and medium-sized business owner can make is to be nervous and tentative when it comes to the marketing process.

SEO is a huge, complicated and sometimes overwhelming industry. If you've ever felt confused about how to strengthen the search presence of your site, then this webinar is perfect for you.

In this presentation, we discuss how search engines work, how they determine rankings and what you can do to improve your website's search performance.