How exactly does SEO work?

For a small business that has just started in the field of online marketing, you’d be sure to come across something called SEO. In the back of your head SEO might be more of an afterthought than a priority. After all, there are so many complicated internet marketing terminologies like focus keywords, inbound and outbound links, social media marketing, just to name a few.

Five SEO Myths Debunked

Search Engine Optimization (SEO) is a marketing method that aims to build visibility by improving rankings, traffic and increase awareness in search engines. A site that is search engine friendly is crucial for any business that wants to widen their reach in the online world.

Building an email marketing strategy

Although many view email marketing as an old and outdated way of generating leads and making sales, email marketing was and still is an effective way of marketing a business successfully. With that in mind, isn’t it time you get a comprehensive view of what email marketing can offer to your business?
Penetration
Your goal is to connect with potential customers, leads and create sales growth and luckily email is one of the best ways to do exactly that.

Is SEO Here To Stay?

The Easy Answer: Yes. Absolutely and unequivocally yes. This is a no brainer in terms of business strategy and future outlook. SEO is not going anywhere. All indicators are that organic keyword searches are here to stay. This is partially because they’re a fundamental element of how search engines function.

Using LinkedIn Pulse to reach a wider audience

Everyone wants to stay connected within their professional world. Additionally, it is important to utilize the right tools when it comes to reaching a wider audience. LinkedIn Pulse can be one of the best solutions because it utilizes existing connections and makes recommendations on new connections so that you can stay engaged and tap into new markets at the same time.

Why links are still important for SEO

When it comes to SEO, there are a lot of things you need to focus on. The fact that the algorithms change all the time certainly doesn’t help matters. Many people have ditched the idea of link building, and that can be a huge mistake. The reality is that you need to still have links.

Get press and links by helping a reporter

Link building for SEO, as it stands today, is harder than it’s ever been in the past. Any link building tactic easily repeatable and scalable puts you at risk for being penalized by Google. More than ever, achieving SEO success depends on you getting quality links from highly trusted, relevant websites.

What is Local SEO?

Many small business owners feel overwhelmed by SEO. It’s such a huge and daunting subject that business owners think they don't have time to learn enough to effectively impact their search performance.

However, most small businesses only need to focus on a smaller subset of the search industry - Local SEO. Although complicated in its own ways, the learning curve for Local SEO is much shorter and it can still have a big impact on search performance for small businesses.