What is a sales funnel and why is it important?

One of the most common questions we get asked by clients is, "What's the most effective marketing technique that’ll get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.

5 Steps you can take to align marketing & sales on their lead goals

You’ve made it! You’ve finally grown your business enough to the point where you have both sales reps and one or a few people coordinating your marketing efforts. In the beginning, it was only you, wearing all the hats, which was crazy but you also had visibility into everything.

How marketing can help consultative salespeople close more deals

The sales game has changed. Nowadays, sales’ role is more than just to “close the deal” as fast as possible. It’s about nurturing and understanding what your prospects want and need in order to build a good relationship, provide value, and ultimately ensure a good fit over the long-run.

8 Online advertising alternatives to Google Ads for driving traffic and leads

Online advertising is a tried-and-tested method of creating brand awareness, generating leads, and bringing in sales. However, there have been many changes in recent years, with the rise of ad blockers, stricter algorithms on social networks like Facebook, and an increase in privacy awareness that limits targeting.

The Guide to Getting More Out of Pronto – Part 4

Looking back at Part 3 of The Guide to Getting More Out of Pronto, I might have spent too much time discussing advertising. Personally, I’m not a big fan of AdWords, but I like the ideas behind retargeting and I love Facebook’s simplicity. In general, you don’t need a huge ad budget to have a successful Internet presence, and ideally, your ads should simply supplement the traffic you get naturally via inbound sources.