5 Tactics for Using Social Media for Marketing

Social media is a poster-child for digital marketing. The average American uses it for more than two hours per day, and billions are spent every year on ads that are hyper-targeted based on location, demographics, and specific interests and activities. 

This makes Using Social Media for Marketing a very attractive tool for small businesses that want to reach their audience where they spend most of their time.

Does Using Social Media for Business Help Rank on Google Search Results?

Before we posted our answer, Google returned 15.8 million results for “Does social media help you rank in Google search results?”

Our Search and Advertising team poured over each result on Google’s first page, and found that none of them provided a satisfying answer for small-business owners new to search engine optimization (SEO).

From our perspective, the short answer is simple: No, Using Social Media for Business won’t boost your site’s ranking on Google.

Tips for reviving a diminishing social media presence

Businesses have gained many significant advantages thanks to social media. For people who are serious about growing their social media presence, they need to see it in terms of both growing and also in an engaged following. Sometimes, your dream of social media growth might start fading away due to a number of reasons including: too much competition to handle the rapidly changing technological environment, legal and political swings, unpredictable economic fluctuations, and cultural and social changes.