Understand some of the major aspects of SEO and have a
rough idea of the type of work that goes into optimizing a website.
Now that you’re familiar with the basics of SEO, let’s see how you can improve your site’s performance using each component.
Off-page SEO is basically everything outside of your website. It's citations and links from other websites and your overall presence on the internet. Google determines how authoritative or how popular your pages are and uses this to determine where you should appear in the search rankings.
|Technical SEO basics||Included with Pronto websites|
|XML sitemap creation|
|Robots .txt file creation|
|Redirection of missing pages|
|Verification via Google Webmaster Tools|
Pronto takes care of the technical SEO when we develop your website but it's important to let us know if your service offerings change. If there are any drastic changes, simply email us or open at support ticket and the team will ensure that your technical SEO remains optimized.
Local SEO focuses on search results within a defined geographic area. When someone located in San Francisco searches for "Mexican restaurants" they will see search results for restaurants that are located nearby. This ensures that the search results are relevant to the user.
If you're already a Pronto client, we've helped you create a listing on Google Places to increase the liklihood you'll be found by local prospects. If you want to further strengthen your local presence, you can do so effortlessly through our local listing booster service which will get you listed on several popular directory websites. It's one of the easiest (and cheapest) ways to step up your local SEO.
All Pronto managed websites include basic SEO to get you started. We help with the on-site copywriting, technical SEO, and some local SEO groundwork. Many of our clients see benefits to their keyword rankings and organic search traffic when moving to Pronto because we help lay the SEO foundation.
In addition to the basic SEO, we also offer several services that can help you compete in more competitive markets. This includes getting your business published on local business directories, create unique blog content for your website, and building relevant links to your site through guest posting and press releases. We're also happy to give you tips if you'd like to work on SEO yourself - just let us know!
There isn't a simple answer. The best solution for your company will depend on your overall marketing strategy and budget. If you'd like some help making a plan, have a call with a Pronto Marketing Consultant and we can walk you through the options. Click here to pick a call time.
Search engine optimization and PPC advertising are two completely different animals. They can both increase traffic to your website but they do so in different ways. One doesn't replace the other but they can work together in parallel. Have a phone call to discuss the benefits of each to determine the best fit for your needs.