What you'll learn in this guide:

Show marketing impact
on the sales process

Drive incremental
customer demand

Lower customer acquisition costs

Estimate the value of a customer

Impact company profits

…and more

Why do you need these 6 marketing metrics?

While many bosses theoretically understand that a solid marketing team can directly impact your company’s bottom line, 73% of executives don’t believe that marketers are focused enough on results to truly drive incremental customer demand.

If the majority of executives think marketing programs lack credibility, it simply doesn’t make sense to bombard them with metrics that don’t indicate bottom-line impact. When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisitions.

This guide will walk you through the six critical marketing metrics your boss actually wants to know!

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