Show marketing impact
on the sales process
Lower customer acquisition costs
Estimate the value of a customer
Impact company profits
While many bosses theoretically understand that a solid marketing team can directly impact your company’s bottom line, 73% of executives don’t believe that marketers are focused enough on results to truly drive incremental customer demand.
If the majority of executives think marketing programs lack credibility, it simply doesn’t make sense to bombard them with metrics that don’t indicate bottom-line impact. When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisitions.
This guide will walk you through the six critical marketing metrics your boss actually wants to know!
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The team at Pronto excel at making you feel like you're their only customer. The response times are quick, the team is always willing to listen to your needs and work to meet them, and they're always willing to provide great feedback. Pronto helps me shape my ideas into reality, and their experienced design team often makes the final product look way better than it did in my mind. Great work, Pronto team!
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