Are you facing any of these marketing challenges?
I need to do more to grow my business but I don’t know where to start.
I’m struggling to differentiate my brand and penetrate my market.
The economy is uncertain and I need guidance and direction.
I can’t rely on consultants because they are expensive or unreliable.
You need a marketing strategy and plan
If you don’t have a repeatable method for capturing quality leads and converting them to customers, you're fighting an uphill battle and leaving a lot of money on the table. With our Marketing Blueprint, you’ll have a well-defined methodology for attracting your ideal buyers and turning them into paying customers.
Jason Buckley
Jasco Technology
Jamie Lustfield
A Couple of Gurus
Richard Tubb
www.tubblog.co.uk
The Process
1
DISCOVERY
Learning about your business and how you’re different
Your business is unique, but do your prospects know that? Are you able to clearly demonstrate how you provide more value than your competition? In a crowded marketplace, clear messaging is key. When you sign up for a Blueprint, we’ll start with a discovery session so we can learn about the things that make your business great.
2
TARGETING
Defining your ideal customers and clarifying your message
Your Growth Manager will work with you to define your ideal customers and develop messaging that speaks directly to them. We’ll map out the full journey they go through - from their first interaction to their buying decision - so you’ll have everything in place to ensure they make the right decision and choose you.
3
ANALYSIS
Reviewing your SEO data and identifying content opportunities
For your ideal buyers to find you online, you need to show up high in their search results. The best way to do that is to create valuable content that your ideal customers and search engines will both love. Your Growth Manager will research keyword volume and competition to identify the content you need to get qualified search traffic.
4
GROWTH PLAN
Delivering a growth-driven website plan and campaign strategy
Your Growth Manager will use all the knowledge they’ve gathered to create your tailored marketing plan. They’ll recommend pages and content to include on your website, and provide a 90-day campaign plan so you can allocate your marketing budget effectively. You’ll have the opportunity to hire your Growth Manager or you can take the plan and implement it on your own — it’s completely up to you.
What's Included
Buyer Personas
Buyer Personas
Using your current customer data, we’ll create profiles of your ideal prospects so you know who they are, who they are not, and who to specifically target.
Brand Messaging
Brand Messaging
We'll work together with you to clarify your brand voice and make your copy more appealing to your ideal prospects.
Sales Letter
Sales Letter
We'll write targeted pitches using the Ray Edwards copywriting framework that you can use for your website, email campaigns, and other marketing materials.
SEO Strategy
SEO Strategy
We’ll create a report that reveals gaps and opportunities in your SEO strategy, and helps you publish content your customers are really searching for.
Website Plan
Website Plan
We’ll create a redesign guide for your website that addresses the gaps and opportunities revealed in the SEO Analysis. (includes site build price estimate)
Content Plan
Content Plan
We'll plan the next 90 days of your marketing – including your site redesign, lead magnets, blog posts, and email campaigns – for you to use as you wish.
How much does it cost?
The Marketing Blueprint costs $3,500 for the six-week
program with deliverables outlined above.
This Blueprint is designed to meet the growth objectives of any business. It allows us to get to know
each other while tackling your most pressing needs and working toward your most aggressive goals.
Most clients find the Marketing Blueprint to be the start of a successful partnership with their Growth
Manager, but we understand that every business has different needs. Within the first 14 days, you are free
to cancel and receive a full refund.
In light of the COVID-19 crisis, we understand many businesses need a strategy now more than ever.
If your business is facing financial hardship, send us a message. Based on your situation, we may be able to adjust our rates to meet your budget.
Your Growth Manager is with
you for the full six weeks
If you’ve worked with consultants or peer groups to develop your marketing strategy, you’ve likely realized that all the weight is still on your shoulders. It’s up to you to do all the work. But with our Marketing Blueprint process, you’ll have a Growth Manager that works with you. Together, you’ll develop a plan that gets results. And if you enjoy working with them, you’ll have the opportunity to hire them to execute the plan with you.
Frequently asked questions
Skepticism is reasonable: You've probably been exposed to some sort of "blueprint" or "roadmap" before. Maybe it wasn't all you were expecting. Maybe it was an automated SEO report or a generic list of recommendations that didn't provide specifics, or any real value.
The Pronto Marketing Blueprint isn't just a proposal. Rather than "pitching" you services, the goal of this Blueprint is to demonstrate exactly which marketing actions will help your business, and how. Your Growth Manager will be working with you and providing deliverables that you'll benefit from, even if you don't choose to hire us for Ongoing Growth Management.
Most importantly, this isn't generic. While we adhere to inbound marketing best practices, the advice we provide in the Blueprint is always unique because it’s been created by researching your unique business.
