Work with a dedicated Growth Manager to develop a marketing plan tailor-made for your business – a plan that helps you reach your ideal customers and meet your growth targets.
Are you facing any of these marketing challenges?
I need to do more to grow my business but I don’t know where to start.
I’m struggling to differentiate my brand and penetrate my market.
The economy is uncertain and I need guidance and direction.
I can’t rely on consultants because they are expensive or unreliable.
You need a marketing strategy and plan
If you don’t have a repeatable method for capturing quality leads and converting them to customers, you're fighting an uphill battle and leaving a lot of money on the table. With our Marketing Blueprint, you’ll have a well-defined methodology for attracting your ideal buyers and turning them into paying customers.
With the Pronto GMD Blueprint process, we’re able to expand our messaging to target the specific industries that align with our long-term goals. We see now that we’d never taken our marketing very seriously.
We feel that our messaging is very targeted now. The branding process helped us really define our target market and make our messaging very specific.
A Couple of Gurus
Before getting the Marketing Blueprint I was overwhelmed by potential paths of action. I felt frustrated and a little helpless. The insights I received allowed me to clarify my thinking and provided a clear direction. I can’t speak highly enough of this process. Thanks!
Learning about your business and how you’re different
Your business is unique, but do your prospects know that? Are you able to clearly demonstrate how you provide more value than your competition? In a crowded marketplace, clear messaging is key. When you sign up for a Blueprint, we’ll start with a discovery session so we can learn about the things that make your business great.
Defining your ideal customers and clarifying your message
Your Growth Manager will work with you to define your ideal customers and develop messaging that speaks directly to them. We’ll map out the full journey they go through - from their first interaction to their buying decision - so you’ll have everything in place to ensure they make the right decision and choose you.
Reviewing your SEO data and identifying content opportunities
For your ideal buyers to find you online, you need to show up high in their search results. The best way to do that is to create valuable content that your ideal customers and search engines will both love. Your Growth Manager will research keyword volume and competition to identify the content you need to get qualified search traffic.
Delivering a growth-driven website plan and campaign strategy
Your Growth Manager will use all the knowledge they’ve gathered to create your tailored marketing plan. They’ll recommend pages and content to include on your website, and provide a 90-day campaign plan so you can allocate your marketing budget effectively. You’ll have the opportunity to hire your Growth Manager or you can take the plan and implement it on your own — it’s completely up to you.
Using your current customer data, we’ll create profiles of your ideal prospects so you know who they are, who they are not, and who to specifically target.
We'll work together with you to clarify your brand voice and make your copy more appealing to your ideal prospects.
We'll write targeted pitches using the Ray Edwards copywriting framework that you can use for your website, email campaigns, and other marketing materials.
We’ll create a report that reveals gaps and opportunities in your SEO strategy, and helps you publish content your customers are really searching for.
We’ll create a redesign guide for your website that addresses the gaps and opportunities revealed in the SEO Analysis. (includes site build price estimate)
We'll plan the next 90 days of your marketing – including your site redesign, lead magnets, blog posts, and email campaigns – for you to use as you wish.
How much does it cost?
The Marketing Blueprint costs $3,500 for the six-week program with deliverables outlined above.
This Blueprint is designed to meet the growth objectives of any business. It allows us to get to know each other while tackling your most pressing needs and working toward your most aggressive goals.
Most clients find the Marketing Blueprint to be the start of a successful partnership with their Growth Manager, but we understand that every business has different needs. Within the first 14 days, you are free to cancel and receive a full refund.
In light of the COVID-19 crisis, we understand many businesses need a strategy now more than ever.
If your business is facing financial hardship, send us a message. Based on your situation, we may be able to adjust our rates to meet your budget.
Your Growth Manager is with you for the full six weeks
If you’ve worked with consultants or peer groups to develop your marketing strategy, you’ve likely realized that all the weight is still on your shoulders. It’s up to you to do all the work. But with our Marketing Blueprint process, you’ll have a Growth Manager that works with you. Together, you’ll develop a plan that gets results. And if you enjoy working with them, you’ll have the opportunity to hire them to execute the plan with you.
No, our Growth Managers typically spot low hanging fruit at the outset, and you can start making those improvements right away. However, the real value of the Marketing Blueprint is that we go much deeper and identify ways to make drastic improvements, which often takes a few weeks or months. We use the first week or two to learn about your company and research your industry, before proposing specific solutions. But there is nothing to prevent taking immediate action.
Skepticism is reasonable: You've probably been exposed to some sort of "blueprint" or "roadmap" before. Maybe it wasn't all you were expecting. Maybe it was an automated SEO report or a generic list of recommendations that didn't provide specifics, or any real value.
The Pronto Marketing Blueprint isn't just a proposal. Rather than "pitching" you services, the goal of this Blueprint is to demonstrate exactly which marketing actions will help your business, and how. Your Growth Manager will be working with you and providing deliverables that you'll benefit from, even if you don't choose to hire us for Ongoing Growth Management.
Most importantly, this isn't generic. While we adhere to inbound marketing best practices, the advice we provide in the Blueprint is always unique because it’s been created by researching your unique business.
Absolutely not. The Marketing Blueprint is a standalone program that lasts 6 weeks. You can even cancel within the first 14 days of the Blueprint process and get a full refund. If you do decide to hire us for Ongoing Growth Management, we won't lock you into a long-term contract and in fact work towards building your marketing self-sufficiency. We want to earn your business.
As a Growth Manager, Alec plans and implements the marketing strategies that help businesses achieve their goals. He focuses on establishing rapport with each client, to ensure they develop unique and focused campaigns that deliver results.
Previously, Alec was responsible for the operations management of a marketing and web design firm. For nearly 10 years, he oversaw the business as the industry shifted from traditional to digital marketing. He has worked in several other creative positions, including graphic design, video editing, and audio production.
Outside of his role on the Growth Management Team, Alec enjoys motorcycle touring, musical performance, and long distance running.
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