Marketing Scorecard

How do your website and marketing stack up?

Take this short questionnaire to get a personalized scorecard of how you stand. We’ll provide recommendations for improvements so you can start to kick ass in your marketing.

MarketingScorecard

1. Website Engagement

Is your website mobile-friendly?

Yes
No

Is your website SSL secure?

Yes
No

Is your website up to date with products and services?

Yes
No

2. Inbound Marketing

Have you published a blog post within the past two weeks?

Yes
No

Do you have high quality links from other websites?

Yes
No

Do you write at least 1 guest blog per month?

Yes
No

3. Funnel Conversion

Do you have Call to Action (CTA) buttons pointing to your landing pages?

Yes
No

Do you have a clear conversion path for different sales funnel stages?

Yes
No

Are your website pages working toward achieving your goals?

Yes
No

Do you use eBooks or downloadable offers to collect leads?

Yes
No

Do you offer a newsletter subscription?

Yes
No

4. Outbound Marketing

Have you launched email campaigns for targeted audiences?

Yes
No

Do you use AdWords to generate more traffic and leads?

Yes
No

Do you use retargeting in your marketing campaigns?

Yes
No

5. Execution & Measurement

Do you keep track of your traffic, keyword ranking and leads?

Yes
No

Do you use call tracking to connect phone calls with online campaigns?

Yes
No

Have you planned your execution strategy?

Yes
No

Fill in The Form To Get Your Score

  • A mobile friendly website is one that opens and runs with an optimal user experience in all browser sizes, including tablet and phone browsers.
  • SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
  • Are your services and products up to date, accurately reflecting what you currently offer and the full range of value-add you provide to customers.
  • Fresh content updated on a blog at a minimum of every two weeks provides new materials for search engines and return visitors to your website.
  • A backlink is any string of text or URL linking to your website from another website. They are the primary ranking factor in SEO.
  • Guest content on a high authority blog drives traffic and SEO value to your own.
  • Properly structured and targeted call to action buttons convert traffic to potential leads on your website.
  • Evaluation of each page of the site will determine what its goal is in driving people to a conversion point.
  • Clear navigation with accurately labeled navigation, easy to find pages, and ample resources on every page.
  • Downloadable content with a form allows you to provide value to your visitors while collecting valuable lead information.
  • Capture leads with a newsletter subscription option, providing valuable information over time.
  • Ongoing email blasts will keep existing prospects engaged, reactive cold contacts, and ensure they remain well educated of your offerings.
  • Paid advertising with Google can drive high quality traffic to your website for specific search terms.
  • Recapture previous visitors to your website with ads targeted at their future web activity.
  • Evaluate your performance across several key metrics to ensure marketing efforts are working as intended.
  • Track incoming phone calls to evaluate the return on investment from your overall marketing spend.
  • What is your overarching marketing strategy and how is it planned for immediate execution?






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