The MSP Buyer Persona Template [Free Tool]

For MSPs, VARs and IT consultants who want to find out who your buyers are


It Only Takes 5 Minutes To Create Your Buyer Persona

Fill out the form below to get started

A printable PDF profile of your ideal customer, chock full of free marketing advice

Business websites with sky-high conversion rates typically have one thing in common: they’re personal. They frame solutions in a way that make site visitors feel like the content was written just for them, and with our MSP Buyer Persona tool you can too.

After answering basic questions about your ideal customer (job title, income, IT experience, etc.), we’ll fill your buyer persona with tailored recommendations for everything from blog writing to email strategies.

This tool was created for managed services providers based on data from over 2,000 MSP campaigns handled by the Pronto Marketing team. It takes about 5 minutes from start to finish -- but provides direction and focus that will save you hours of work.

Get The Most Out Of Your Buyer Persona



Complete multiple personas so you can quickly draft unique content for each audience, in each of your campaigns



Share hard and soft copies of your personas so everyone in your office is on the same page



Bring your personas to sales meetings and take notes so the information evolves and improves over time



Use your audience insight and our marketing expertise to write content that reliably converts leads

Frequently Asked Questions

  • What will you do with my information?
  • Your personal information is safe and will never be shared. We ask for your name and email address so we can send your buyer personas as soon as they're ready. We’ll also follow-up with additional tips via email to ensure you get the greatest benefit from the template. You can read about our privacy policy here.
  • Is it really free?
  • Yes, the template is completely free. You won’t have to jump through any hoops to get your customized buyer personas. We just hope you’ll find the MSP Buyer Persona Template valuable and remember to share it with your friends and colleagues.