Nonprofit New York (NNY) is an NPO based in New York City, whose aim is to unite and strengthen other NPOs, helping them achieve their mission. They accomplish this by creating a centralized community where nonprofits can network, upskill through training, advertise events and job openings, and more.
NNY needed a nonprofit website design that clearly communicated this value proposition, had the functionality to deliver and scaled with them so that they could grow sustainably.
A Partnership for the Long Run
Their first site with Pronto went live in 2016, and as their business and technology evolved, so did their nonprofit website design. Pronto upgraded their site with a new iteration in 2017 and a site refresh in 2020.
5 Reasons NNY Chose Pronto
1. Technical Strategy and Advanced Capabilities
To achieve their mission of connecting nonprofits with resources, they allow members to advertise jobs and host events through the NNY website. As NNY grew, its technical functionality had to scale to meet demand. Pronto built advanced WordPress functionalities so their job board, events platform, and membership area could handle increasing and complex needs while keeping it user-friendly. These functionalities were seamlessly integrated with Woocomerce, so clients could securely and easily pay for the services. This allowed clients to quickly satisfy their purpose of visiting the website, and save NNY time and money managing the tech features.
2. To Improve Their Brand Experience
NNY had outgrown its brand due to expansion and the rapidly changing nonprofit landscape. Pronto’s nonprofit website design helped them rebrand and get the word out. After changing their name to Nonprofit New York, Pronto changed their domain name (URL) to reflect with their domain registration and website hosting service. Combined with the previous technical functionality, and clearer messaging thanks to a sleek new design (mentioned below), users have consistently enjoyable and satisfying brand experiences. This gives NNY even more credibility in the marketplace, positioning them as the go-to organization for other nonprofits.
3. Provide a Better User Experience and Worfklow
Part of an excellent digital brand experience is that users can experience and interact with the site effectively. This is challenging, given the short amount of time users spend on a webpage. But not too big of a challenge for the website scientists at Pronto. They gave it a refreshed look and feel with an attractive color scheme and sleek, digestible layout. Beyond the eyes, the layout provides the site with high usability, carousing pictures, strategically-placed CTA (call-to-action) buttons, and large action-oriented menu tabs. Different users with different purposes can easily understand the organization, navigate the site, and accomplish what they want to.
4. Rely On Ongoing Management and Support
Websites, like all technology, can easily have errors, glitches, and other disruptions. If these aren’t proactively solved before they cause problems, users will have poor experiences and not return to the site. Pronto’s dedicated team of technicians provides website management and support 24 hours a day, 5 days a week, so your users will always have a good experience. With Pronto’s analytics dashboard, Pronto and NNY can easily see detailed and organized performance metrics to leverage strengths and improve development areas. This is all for an affordable monthly rate that pays for itself many times over.
5. Increase Traffic, New Users, and Engagement
Pronto’s strategy and execution deliver real results. Since the latest refresh in February 2020, NNY has enjoyed 84% of traffic from new users and a large increase in pageviews for their webpages:
Events: 42% increase
Homepage: 53% increase
Blog: 100% increase
About Us: 320% increase
Job Board: 387% increase
New visitors that are digesting more content, plus more time spent on NNY’s website, equals higher engagement. Now that’s great for Search Engine Optimization (SEO)!