Remember the last time you ran a marketing campaign? What did you do once it was over? If you’re like most people, you likely didn’t get as many leads or sales as you’d hoped, you sulked for a bit and then moved on to your next most important project.

Have you ever wondered where your phone leads are coming from? Good news! With our Call Tracker service you can not only track how many calls originate on your website, but also how those people discovered your site. Today, I want to cover some of the features of Pronto Call Tracker and talk about how it can benefit your business.

SEO is an acronym that means search engine optimization. These are techniques that mainly help your website to become more visible to people looking up for your products, services or brand in organic search results by use of search engines such as Yahoo, Bing or Google.

Have you ever sent an email out to your clients only to get no responses? Bad open rates? Bad click rates? Where are you campaigns going wrong? What makes them so ineffective?

We’ve all received a message in our inbox only to immediately delete, mark it as spam or completely ignore it.

Have you heard the good news? We recently released an add-on service that allows you to not only track how many calls are coming through your website, but also how those people discovered your site. Today, I want to cover some of the features of Pronto Call Tracker and talk about how it can benefit your business.

There have been some subtle but very important changes to Google Analytics (GA) over the past few weeks. While all the same functionality remains, Google has added some new reports which make it clear that they plan to take Google Analytics from a general traffic analysis tool to a more robust and holistic marketing analysis platform.

Knowing what users search for through keywords is an essential and valuable tool in your box of SEO goodies and can steer the content and creation of your online business. Have you delved into your keyword report in Google Analytics only to find your most prized and most popular keyword is (not provided). Potential useful data is locked out with no obvious access to it.

Unless your product or service is something that is able to sell itself, you will need to come up with marketing campaigns that will promote it and, by extension, your business. But the work does not stop there—you still need to identify the effectiveness of your campaigns as well as trace customer behavior for future improvements.

When it comes to analyzing your website statistics, there are few programs that can touch Google Analytics (GA). With its ability to review website performance and online campaigns by tracking goals such as sales, pageviews, lead generation and downloads, it is surely one of the most useful tools for marketers.

After a little bit of a delay, it’s finally time to jump into the final segment of this three part series (Part 1, Part 2) on determining the ROI of your social media campaign. We’re actually going to use some dollar signs today! So buckle up and put your analytical caps on cause things are about to get serious.

When we last discussed social media, we went over the basics of how to determine the impact of your social media efforts, and I briefly mentioned True Social Metrics as a tool that can help measure your Conversation Rate, Amplification Rate and Applause Rate.

Measuring the impact of social media campaigns has always been difficult. In a world where people can learn about your business from a huge number of channels, social media tends to be overlooked in favor of mediums that have an easier to calculate ROI - like ads, email campaigns, or to a certain extent, SEO. While the exact ROI of your social media efforts might remain as elusive as the jackalope, there is plenty you can do to help determine if all that hard work is paying off.