5 Steps you can take to align marketing & sales on their lead goals

You’ve made it! You’ve finally grown your business enough to the point where you have both sales reps and one or a few people coordinating your marketing efforts. In the beginning, it was only you, wearing all the hats, which was crazy but you also had visibility into everything.

How marketing can help consultative salespeople close more deals

The sales game has changed. Nowadays, sales’ role is more than just to “close the deal” as fast as possible. It’s about nurturing and understanding what your prospects want and need in order to build a good relationship, provide value, and ultimately ensure a good fit over the long-run.

What January 2018’s Facebook Update Means For Your Business

While over the years we’ve seen Facebook slowly make changes to the way brands and businesses reach their audiences, this is the first time they have openly stated their intention: to reduce the exposure of brand and business pages.

This major update is aimed to boost the well-being of Facebook’s users by showing users more posts from family, friends and groups they are part of, and less content from businesses, brands, and media organizations.

Holiday Marketing Strategies, are they worth it? 3 tips to get you going

Should we run a holiday marketing campaign? Clients ask us this question often. We are used to seeing Business-to-Consumer (B2C) companies running BIG campaigns during such times, but what if you operate in the Business-to-Business (B2B) sector? Is it worth competing with all the B2Cs and their big holiday budgets?

The short answer is YES.

When it comes to Holiday (Seasonal) Marketing, strategies are more geared toward creating a sense of urgency to make a purchase or a donation.

3 practical link building opportunities

Once you build your site to foster solid on-site SEO — faster loading times, improved keyword usage, frequently updated content and well designed landing pages — your attention should turn to another detail that will boost your domain up the search engine rankings: off-page SEO.

What follows are the three off-page SEO tactics that the highest ranking pages in terms of local and widespread search results use to ensure their competitive edge in their individual markets while still remaining practical for busy business owners to achieve.