Website evaluation is something people tend to overlook. Sorry to rock your boat, but even though you have a website that doesn’t mean it's a good one. Your website is one of the best mediums for getting your business out to the world. As such, you need to make it as easy as possible for your clients and future prospects to navigate through your site.
Have you ever sent an email out to your clients only to get no responses? Bad open rates? Bad click rates? Where are you campaigns going wrong? What makes them so ineffective?
We’ve all received a message in our inbox only to immediately delete, mark it as spam or completely ignore it.
If we tell you that getting your SSL, TLS, and HTTPS set up properly will affect your Google ranking and company reputation, would you make the effort to learn about it?
Oftentimes, you see a bunch of abbreviations online and have no idea what they stand for.
One of the most common questions we get asked by clients is, "What's the most effective marketing technique that’ll get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.
You’ve made it! You’ve finally grown your business enough to the point where you have both sales reps and one or a few people coordinating your marketing efforts. In the beginning, it was only you, wearing all the hats, which was crazy but you also had visibility into everything.
The sales game has changed. Nowadays, sales’ role is more than just to “close the deal” as fast as possible. It’s about nurturing and understanding what your prospects want and need in order to build a good relationship, provide value, and ultimately ensure a good fit over the long-run.
The endless articles of social media being used as a marketing platform for small businesses is lining the pockets of digital marketers and technology gurus.
I too tweet in the morning, Google in the day, and poke and share at night.
Here at Pronto we spend a lot of time discussing how a business’ website is the hub at which all aspects of their web properties converge. However, more and more of these discussions have started to focus on those outside Web properties - social media profiles, email newsletters, representation in search engines, business directories, etc.
While over the years we’ve seen Facebook slowly make changes to the way brands and businesses reach their audiences, this is the first time they have openly stated their intention: to reduce the exposure of brand and business pages.
This major update is aimed to boost the well-being of Facebook’s users by showing users more posts from family, friends and groups they are part of, and less content from businesses, brands, and media organizations.
Should we run a holiday marketing campaign? Clients ask us this question often. We are used to seeing Business-to-Consumer (B2C) companies running BIG campaigns during such times, but what if you operate in the Business-to-Business (B2B) sector? Is it worth competing with all the B2Cs and their big holiday budgets?
The short answer is YES.
When it comes to Holiday (Seasonal) Marketing, strategies are more geared toward creating a sense of urgency to make a purchase or a donation.
Once you build your site to foster solid on-site SEO — faster loading times, improved keyword usage, frequently updated content and well designed landing pages — your attention should turn to another detail that will boost your domain up the search engine rankings: off-page SEO.
What follows are the three off-page SEO tactics that the highest ranking pages in terms of local and widespread search results use to ensure their competitive edge in their individual markets while still remaining practical for busy business owners to achieve.
We make A LOT of websites at Pronto, and that means we also spend A LOT of time working on search engine optimization (SEO) for our clients. Throughout this whole process, there’s one question that keeps coming up:
“Does all the content of my site count towards my search ranking?”
The short answer is: Yes.