Social media related blogs are rife with cautionary tales of social media failures; of individuals and company group efforts managing to not only harm brand image, but turn off present and future customers. For any business this is never an ideal marketing ploy or desired strategy, especially as the use of social media as a search engine is really beginning to take off.
The number of small businesses adopting social media is growing by the day, many small business owners are well aware that a presence on the various social media sites can help their business not only grow, but solidify its brand. As a result of the mass-migration, so to speak, to social networks, businesses have become a part of a social fabric that goes beyond 9-5 business hours.
Social media has rocketed to prominence as the one of the main marketing tools for companies. It’s especially valuable to small businesses as it’s a way for them to connect with customers while tapping into a large potential client base. The only problem with social media is that it’s a full time job to maintain or grow your presence.
Here at Pronto we spend a lot of time discussing how a business’ website is the hub at which all aspects of their web properties converge. However, more and more of these discussions have started to focus on those outside Web properties - social media profiles, email newsletters, representation in search engines, business directories, etc.