Social media evolves into social business

The number of small businesses adopting social media is growing by the day, many small business owners are well aware that a presence on the various social media sites can help their business not only grow, but solidify its brand. As a result of the mass-migration, so to speak, to social networks, businesses have become a part of a social fabric that goes beyond 9-5 business hours.

5 Pitfalls of Social Media Marketing

Social media has rocketed to prominence as the one of the main marketing tools for companies. It’s especially valuable to small businesses as it’s a way for them to connect with customers while tapping into a large potential client base. The only problem with social media is that it’s a full time job to maintain or grow your presence.