One of the most common questions we get asked by clients is, "What's the most effective marketing technique that’ll get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.
There’s no shortage of articles online explaining how important it is for small businesses to have a website to represent your business, but few emphasize design as much as they should.
Your online reputation is built on a combination of customer feedback and first impressions.
There’s really no debate about whether the benefits of blogging outweigh the investment. Blogging attracts more visitors to your site, results in more leads, and boosts your other marketing efforts. Once you’ve come to terms with the necessity of a blog, you can ask yourself what strategy you want to take with your content creation, one of which is posts written by you -- the CEO.
Content creation is more work than most people realize, so it may not be for every business owner.
Large companies spend big when it comes to reputation management strategies. Think about some of the most well-known brands and you can guarantee that a lot of thought goes into how established and would-be customers view these brands and the wider company reputation.
In November 2013 the Internet Corporation for Assigned Names and Numbers (ICANN) started allowing companies to apply for new domains under a wide selection of new top-level domains (TLDs). For now, only trademark holders can register domains for protected words, but starting January 24, 2014, the first wave of these new TLDs will become publicly available and will include domains like .app, .computer, .lawyer and .store.
The vast majority of Pronto clients are small businesses, serving a local market. And in most cases the founder & owner of the business is the face of the business. Since this is the case, I've started to wonder why it is so rare to see quality business portraits and headshots.
Google has been the online trend setter for the last decade. Years ago, their algorithm defined SEO as being based on keywords and incoming links. However, updates to the algorithm like Panda and Penguin (more on these later), have shifted the value away from individual keywords, low-quality inbound links and other SEO tricks, and placed it back where it should be: the content itself.
Google loves brands. Eric Schmidt once said, “Brands are the solution, not the problem...” This fundamental belief isn’t going to change anytime soon. Why do brands dominate Google? Because people love brands; brands are trusted; brands are not spam.
Are you hungry to grow your business via online marketing? Here’s a little secret: Opportunity will grow in proportion to the size of your network. Notice how wealthy people build large networks of successful friends? These people know the great secret of success.
Have a look around at all your favorite blogs and you'll see they all have thousands of followers. You can usually tell because they will get over a hundred comments every time they post a new article. If you read the article you will realize it's not even that good.