You’ve made it! You’ve finally grown your business enough to the point where you have both sales reps and one or a few people coordinating your marketing efforts. In the beginning, it was only you, wearing all the hats, which was crazy but you also had visibility into everything.
The sales game has changed. Nowadays, sales’ role is more than just to “close the deal” as fast as possible. It’s about nurturing and understanding what your prospects want and need in order to build a good relationship, provide value, and ultimately ensure a good fit over the long-run.