The sales game has changed. Nowadays, sales’ role is more than just to “close the deal” as fast as possible. It’s about nurturing and understanding what your prospects want and need in order to build a good relationship, provide value, and ultimately ensure a good fit over the long-run.
Win with blogging? Seriously? That’s so 2003.
I get it. You’re skeptical about blogging because you’ve been let down. Maybe there was a time you spent hours at your computer, typing your masterpiece. You hit publish with giddy anticipation, and.
Whatever the specifics of your marketing strategy, it probably includes “Grow my organic search traffic and leads through SEO.”
And why not? Organic traffic offers super high ROI, which is excellent for small business budgets. But, how do you do it? Well first, let’s cover the two most easily identifiable ways you can boost traffic from organic search, and why on their own, they're not always enough.
Regardless of what you sell, whether a product or service, sales are the lifeblood of all businesses. If you’re not getting new customers, you’ve got no bottom line.
Pretty straightforward right? Well, not exactly. A lot of businesses forget about ‘marketing to customers’ and instead, focus all their attention on marketing to new prospects.
Before we posted our answer, Google returned 15.8 million results for “Does social media help you rank in Google search results?”
Our Search and Advertising team poured over each result on Google’s first page, and found that none of them provided a satisfying answer for small-business owners new to search engine optimization (SEO).
From our perspective, the short answer is simple: No, Using Social Media for Business won’t boost your site’s ranking on Google.
Let’s settle this once and for all...
You and your business must have a blog.
In an age when consumers are hungry for content but stingy with their attention spans, regularly posting concise, high-quality content comes with several tangible benefits to your business and its marketing efforts.
Few businesses give email marketing and newsletters campaigns the attention they deserve. They underestimate its importance as a marketing channel and the influence it can have on your customers.
Unfortunately, many of these businesses focus their marketing efforts on social media platforms instead of email campaigns.
It must have felt so great to have finished writing your eBook. Especially if you gave your everything to write it: blood, sweat, time, tears and probably a lot of coffee.
But you know what ruins this feeling of accomplishment?
When you put your eBook front and center on your website or on the Kindle Store -- and no one downloads it.
One of the best ways to kick-start your digital marketing efforts is by building a healthy list of interested contacts and regularly emailing content for them to enjoy. Time and again, eNewsletters have proven to be one of the better tools for strengthening client relationships and engagement:
Epsilon revealed that more marketing emails were opened in 2016 than in 2015, increasing by over 3%.
Experian’s 2016 benchmark report announced that personalized emails and newsletters got an 11% bump in open rates and received 27% more clicks.
No matter what you’re selling, you need words to seal the deal. For some business owners, that means proclamations of “I know words, I have the best words!” without any clear calls to action or paths to purchase.
But after having created thousands of websites for SMBs, we can assert quite confidently that it takes much more than that to craft web content that converts.
When it comes to content marketing, there is only one commandment:
Write something your customers will find meaningful, or don’t write at all.
And if there was ever a debate between quality and quantity in terms of content marketing, Google’s continued algorithm updates – which focus on finding quality content that generates genuine engagement – have in fact ended that debate.
If you’re a business owner who wants to carve out a marketing niche by providing quality and unique content that engages and informs, publishing an eBook is one of the most powerful marketing tools in your toolbox.
“But what do I stand to gain by investing all that time and effort into writing an eBook that I’m just going to give away?”
It’s a valid question, and one we can answer with measureable benefits.