How to Build Your Business with Quality eBooks

If you’re a business owner who wants to carve out a marketing niche by providing quality and unique content that engages and informs, publishing an eBook is one of the most powerful marketing tools in your toolbox.

“But what do I stand to gain by investing all that time and effort into writing an eBook that I’m just going to give away?”  

It’s a valid question, and one we can answer with measureable benefits.

4 Statistics That Prove Great Websites Mean Increased Profits

We sell great websites, so of course we’re going to tell you they’re good for your bottom line. But if you’re looking for percentages and dollar amounts to benchmark what a “great website” is capable of, this is the list for you.

Every marketing campaign -- whether it’s in print or online -- is about grabbing people’s attention, convincing them you’re the best at what you do, persuading them to buy what you’re selling, and bringing them back for more.

What every business owner who blogs must do to succeed

There’s really no debate about whether the benefits of blogging outweigh the investment. Blogging attracts more visitors to your site, results in more leads, and boosts your other marketing efforts. Once you’ve come to terms with the necessity of a blog, you can ask yourself what strategy you want to take with your content creation, one of which is posts written by you -- the CEO.

Content creation is more work than most people realize, so it may not be for every business owner.

How to improve your lead generation with eBook campaigns

In a world where Kindles and tablets are a dime a dozen, an “eBook” might mean something different to a business owner than it does to the average consumer. Instead of electronic copies of books that have printed counterparts, eBooks in the digital marketing field are totally original pieces of content, offered by websites, with information and visual elements that instill confidence in the reader about the eBook’s creator.

Keyword Repetition: How Much is too Much?

Keywords are important in setting up your website. However, there is a limit to the number of times it should appear. A majority of people still believe that the more words you put down the higher your website will rank. But that's not the case, in fact Google has come up with algorithms that analyze the data in a website to determine the rank in the search engine.