“Content is the reason why search began in the first place” – Lee Odden, CEO of TopRank Marketing. Content is one of the most effective ways to deliver your brand's message and sell your product. If you haven't jumped onto the content marketing bandwagon, now is the time as there are loads of content types to choose from.
Aha! After thoroughly searching the webs for the article on a topic you've been wanting to read about, you finally find it, you quickly skim it and realize it's more than what you bargained for. The content looks like it could belong to a page on Wikipedia.
Social media is a handy way for people to reach one another. What makes social media so efficient and attractive is that it's quick. In fact, it's too quick, so quick that users are swarmed with more information than they could care for. On a single web-page of a social media site such as Facebook, a user may come across cat videos, car ads, today's weather, celebrity gossip and a handy article.
Why do you need a content strategy?
A content strategy is the blueprint that will guide you in your content organization. Whether you are posting for a blog, website or other media, having a content strategy will enable you to focus on the parts of content marketing that matter.
If you need to find some information, what do you do? Do you dust down your encyclopedia, head to your local library, or phone a friend? An encyclo...what? No, these days you’ll do what most of us do: you'll go online.
Most businesses, from Fortune 500 companies to mom-and-pop establishments, need an online presence to survive.
Yes, you heard that correctly! We're extremely excited to be launching several new services including Advanced SEO, Content Development and AdWords Management. We want Pronto to not only help you maintain an awesome Internet Presence for your company, but also have a direct impact on growing your business.
It is becoming an office routine: we get to work, flip on our computers and immediately check our Facebook page or email. There'll be work messages, (which are ignored of course), and probably several dozen emails or messages labelled "Watch this! LOL", "Hilarious", "Insane Vid!" And with a click we're treated to viral videos and websites that have peaked in the last few days.
For businesses, organizations or individuals wanting to start a new website or blog, the question is usually, “How can I get my name out there and get readers to follow me?”
Quite simply, the most effective way to reach your audience is to create relevant content.