How to supercharge your email marketing with PPC (and Vice Versa)

Email is one of the most effective marketing tactics at your disposal. In terms of ROI, it outpaces almost any other tactic, generating $38 for every $1 spent. It’s no surprise then that the content marketing institute reported that 93% of B2B marketers use email to distribute content and engage with prospects and customers.

How marketing can help consultative salespeople close more deals

The sales game has changed. Nowadays, sales’ role is more than just to “close the deal” as fast as possible. It’s about nurturing and understanding what your prospects want and need in order to build a good relationship, provide value, and ultimately ensure a good fit over the long-run.

How to Build Your Business with Quality eBooks

If you’re a business owner who wants to carve out a marketing niche by providing quality and unique content that engages and informs, publishing an eBook is one of the most powerful marketing tools in your toolbox.

“But what do I stand to gain by investing all that time and effort into writing an eBook that I’m just going to give away?”  

It’s a valid question, and one we can answer with measureable benefits.

4 Statistics that prove great websites mean increased profits

We sell great websites, so of course we’re going to tell you they’re good for your bottom line. But if you’re looking for percentages and dollar amounts to benchmark what a “great website” is capable of, this is the list for you.

Every marketing campaign -- whether it’s in print or online -- is about grabbing people’s attention, convincing them you’re the best at what you do, persuading them to buy what you’re selling, and bringing them back for more.

How to improve your lead generation with eBook campaigns

In a world where Kindles and tablets are a dime a dozen, an “eBook” might mean something different to a business owner than it does to the average consumer. Instead of electronic copies of books that have printed counterparts, eBooks in the digital marketing field are totally original pieces of content, offered by websites, with information and visual elements that instill confidence in the reader about the eBook’s creator.