Over the years, Internet users have grown pretty savvy when it comes to processing information they receive online, and that is particularly true when it comes to sales messages. Indeed, long ago most consumers would conduct their own research before ever reaching out to sales reps from product information.
Retargeting, also known as remarketing, is a way to advertise your goods to consumers who are already aware of them. It aims is to increase their interest in underperforming products. Retargeting does not drive consumers without any idea about your goods to the site, but it does help you optimize the conversion of people interested in your products to buying them.
Many small businesses have difficulty finding clients, no matter their field or whether they sell directly to individuals or to other companies. One of the things that keeps new businesses -- even those with innovative services or great ideas -- from getting off the ground is their inability to find their market niche and to make themselves visible to potential clients.
Marketing research involves gathering and analyzing facts about a given business environment.
Both new and existing businesses conduct marketing research projects, but with different objectives. A new business may conduct research to better understand the market before starting operations.
The world of business marketing can be incredibly complex and confusing. And finding correlations between certain marketing efforts and the subsequent changes in business can be difficult to determine if you are not a specialist in the field of statistics, data analysis, and/or marketing.
When it comes to running a business, no matter how big or small, marketing and advertising is oftentimes the biggest challenge. Promoting the business you’ve worked so diligently to create may seem like a daunting task, but the worst mistake a small- and medium-sized business owner can make is to be nervous and tentative when it comes to the marketing process.
Have you ever sent an email out to your clients only to get no responses? Bad open rates? Bad click rates? Where are you campaigns going wrong? What makes them so ineffective?
We’ve all received a message in our inbox only to immediately delete, mark it as spam or completely ignore it.
Not all pay per click campaigns are going to be winners at first. You may have spent a lot of time with your keyword research and wrote magnificent ad copies that are very relevant to your keywords. But you may need to fine-tune your efforts to make PPC even more successful and give you a higher return on investment.
Facebook recently came under fire for having a less than ideal ad platform. Many companies signed up for Facebook advertising only to find out that ads were not available on mobile devices. With most people accessing Facebook through mobile devices, many companies - like GM - started to pull their campaigns.