eBooks: Powering the Information Highway

Over the years, Internet users have grown pretty savvy when it comes to processing information they receive online, and that is particularly true when it comes to sales messages. Indeed, long ago most consumers would conduct their own research before ever reaching out to sales reps from product information.

A Beginner’s guide to effective lead generation

Many small businesses have difficulty finding clients, no matter their field or whether they sell directly to individuals or to other companies. One of the things that keeps new businesses -- even those with innovative services or great ideas -- from getting off the ground is their inability to find their market niche and to make themselves visible to potential clients.

Generating More Leads for Your Business than You Thought Possible

When it comes to running a business, no matter how big or small, marketing and advertising is oftentimes the biggest challenge. Promoting the business you’ve worked so diligently to create may seem like a daunting task, but the worst mistake a small- and medium-sized business owner can make is to be nervous and tentative when it comes to the marketing process.

4 Common PPC Optimization Mistakes

Not all pay per click campaigns are going to be winners at first. You may have spent a lot of time with your keyword research and wrote magnificent ad copies that are very relevant to your keywords. But you may need to fine-tune your efforts to make PPC even more successful and give you a higher return on investment.

Facebook ads and you

Facebook recently came under fire for having a less than ideal ad platform. Many companies signed up for Facebook advertising only to find out that ads were not available on mobile devices. With most people accessing Facebook through mobile devices, many companies - like GM - started to pull their campaigns.