Your customers are invaluable, not just because of what they mean to your livelihood, but because of how hard they are to replace. It can cost as much as five times more to attract a new customer than to keep an existing customer, and yet 44% of companies focus more on acquisition than retention.

Ever since we started working with MSPs, happy clients have asked us if they could resell our website service to their own clients.

We’ve now been running a reseller program for quite some years now. We’ve tried different compensation models, but generally we’ve always tried to make it as simple as possible to become a reseller and start getting commissions right away.

No matter what you’re selling, you need words to seal the deal. For some business owners, that means proclamations of “I know words, I have the best words!” without any clear calls to action or paths to purchase.

But after having created thousands of websites for SMBs, we can assert quite confidently that it takes much more than that to craft web content that converts.

There’s really no debate about whether the benefits of blogging outweigh the investment. Blogging attracts more visitors to your site, results in more leads, and boosts your other marketing efforts. Once you’ve come to terms with the necessity of a blog, you can ask yourself what strategy you want to take with your content creation, one of which is posts written by you -- the CEO.

Content creation is more work than most people realize, so it may not be for every business owner.

A brochure is an effective marketing strategy for small businesses. With a well-produced brochure, you have an advantage over businesses that rely on word of mouth or that maintain a storefront online. A brochure is colorful, transportable and easy to access offline.

Nurturing a relationship is just as crucial as starting one off on the right foot. And with over 2 billion smartphone users around the world, your customers can share experiences via social media at the push of a button. So, never forget: Keeping them happy is just as important as capturing them on the first go around.

Businesses of all sizes have found success reaching their prospective customers and nurturing established customer relationships by creating valuable content. But small businesses, in particular, can find an enormous impact in this area of marketing. Why? Because content marketing isn't cost-prohibitive in markets of any size.

Let's face it -- in today's economy, direct mailers are not well-regarded by consumers, and sales calls are no better. Even when customers are loyal to your business and associate your brand with positive experiences, if they’re frequently inundated with marketing mailers and phone calls, they’ll probably end up blocking or unsubscribing from your service.

Business competition is intense online as it is offline. On the web, marketers seek ways of getting ahead of the pack by increasing revenue from their websites or blogs. Everyday, new ideas emerge on how to boost online marketing success but some of them are never implemented.

As a business owner, you may find yourself wondering which marketing tactics are going to be best for your business. There are many to choose from and the selection process can be frustrating and arduous. However, there are some marketing techniques that are effective at reaching your sales prospects, business partners, and vendors, regardless of the type of business you run.

Anyone who has an online presence understands the importance of having solid content on their website. Although you might have plenty of content online, that doesn't mean it is getting the attention it deserves. Unloved content is content on the web that no one is paying attention to.

Great customer service is a lot of little things done well, and there’s no end to the list of improvements you and your team can make. When zeroing in on this list of improvements, it’s important to focus your energy on problems that will actually have an impact on customer satisfaction.